Designing and maintaining a website can be a tough act to juggle – especially if you’re a business owner or have limited resources. However, a fully functionally UX designed website is also crucial if you want to have a successful online presence that can maximises the opportunity for customer enquiries.
To help out, we’ve created a list of 8 poor web design elements that you can easily fix, no matter how busy you are. Here we go…
Confusing or limited navigation can be very off-putting to visitors and potential customers, leaving them with a bad UX (user experience). In 2020, if your website is too difficult to navigate your visitors will leave – plain and simple!
Web users have easy access to your competitors, so don’t pass them over before they even have a chance to see what your business has to offer.
Don’t get us wrong, ads can be a great way to network with other businesses and earn some extra cash by using your site as valuable real estate. However, too many ads can deter visitors from your actual content and the offer you are trying to present. Plus, too many ads can dilute your credibility as a repeatable business.
I think we’ve all been on websites like this and left!
That’s a staggering statistic that could be easily avoided. Remember, what might seem simple for you may not be simple to your target market or to somebody who has never been onto your website before.
We’ve all visited a website where a video starts playing the instant we arrive, scaring us half to death. Playing video or audio like this upon visitor arrival can be unnecessary or even off-putting.
We recommend that you test the use of automated video or audio before assuming that is what your website visitors want.
Websites that are ‘too pushy’ can leave a bad impression on their visitors. Instances of this might be annoying pop-ups, virtual chat options or unwanted requests for personal information. While these can be great ways to communicate with your audience, how they are used is key!
Content is great, but not if it’s irrelevant, long winded and dull. You only have about 5 seconds to make an impression to website visitors so make the most of it!
Any business who wants to use their website as a hub to generate more business (this should be ALL businesses), need to make sure that all users can easily read the content on their website.
You might have the greatest offering in the world but if you can’t engage with people, because they can’t read the font, or the colour of the font makes it un-readable, then it’s a waste of your time and effort.
Legibility means everything from being able to recognise individual characters within the text through colour choices and typography. These sometimes overlooked elements can really make a big difference in a user’s experience so it is important to get them right.
You might have the best website in the world, but if you don’t give visitors a reason to come back and discover fresh, new content, then you will suffer from stale site syndrome and most likely see a decrease in your web visitors.