What is an API?
There is no shortage of marketing acronyms being thrown around the web, and one that you might be hearing more and more these days is “API”. You’re probably aware that this is something to do with computers and likely use APIs regularly, but today you’ll learn exactly ‘what is an
What is A/B Testing?
A/B testing, (also known as split testing), is a marketing method which tests two variables against one another to identify the variable that results in the higher conversion rate. Generally speaking, an A/B test includes a “control” (where no changes are made) vs the “variable” (where one element is different to
What Is Dwell Time?
No doubt we have all heard of dwell time, and even carried out the action of ‘dwelling’ on many websites – but what is dwell time? Dwell time is the length of time a visitor spends looking at a page on a website, directly after they clicked the link on a
Google My Business Views vs Searches Explained
In 2019, it is crucial for a business to create or claim their Google My Business listing. These listings are also widely known as Google local listings, Google Maps listings and the Google 3 pack. No matter what you know this listing by, ensuring that you have one and that it’s
Digital Marketing Trends to Watch in 2019
Here are DigitUX, we are very excited for another year with new and improved digital marketing strategies, tools, services and tactics to reflect the ever-changing digital landscape. While there’s a ton of new trends emerging in the digital world, we’ve noted 3 key digital marketing trends to watch in 2019 –
Top Google Searches in Australia 2018
What a year in search it has been, and it’s still not quite over. However, Google has just released the top searches for 2018. We’ve got the lists covered here for Australia. Some of these just might surprise you… others, not so much.
Why Website Maintenance is Important for your Website
If you own or manage a business in Australia, then chances are that you have a functioning website to promote your products and/services. However, what most website owners don’t realise is that websites require regular maintenance.
SEO Explained in 30 Seconds
Don’t get us wrong, SEO is a very complex digital marketing strategy, however, explaining it to others doesn’t have to be. This quick video will underline the 2 fundamental factors of any SEO Campaign.
Inside a Google Data Center
As one of the largest companies on the planet, and one that acquires a staggering amount of new data on its users on a daily basis, you can only image the type of data centers that are required to keep everything running seamlessly. This 5 minute video gives its users an
Create Landing Pages that Maximise Conversions
A “landing page” is essentially any web page that a visitor arrives or “lands” on. More specifically however, a landing page really refers to more of a ‘standalone’ web page that is distinct from the rest of a website and has been designed for a single focused objective. The benefit