A/B testing, (also known as split testing), is a marketing method which tests two variables against one another to identify the variable that results in the higher conversion rate. Generally speaking, an A/B test includes a “control” (where no changes are made) vs the “variable” (where one…
No doubt we have all heard of dwell time, and even carried out the action of ‘dwelling’ on many websites – but what is dwell time? Dwell time is the length of time a visitor spends looking at a page on a website, directly after they clicked the link on a search engine, but…
What’s the Difference between Google My Business Views and Google My Business Searches? In 2019, it is crucial for a business to create or claim their Google My Business listing. These listings are also widely known as Google local listings, Google Maps listings and the Google 3 pack. No matter what you know this listing…
A BIG warm welcome to 2019! Here are DigitUX, we are very excited for another year with new and improved digital marketing strategies, tools, services and tactics to reflect the ever-changing digital landscape. While there’s a ton of new trends emerging in the digital world, we’ve noted 3 key digital marketing trends to watch in…
See what was trending in 2018 – Australia What a year in search it has been, and it’s still not quite over. However, Google has just released the top searches for 2018. We’ve got the lists covered here for Australia. Some of these just might surprise you… others, not so much. Overall 1) World Cup2) Commonwealth…
If you own or manage a business in Australia, then chances are that you have a functioning website to promote your products and/services. However, what most website owners don’t realise is that websites require regular maintenance. Why does my website require maintenance? Well, think of your website like you might think of your car. Your…
Don’t get us wrong, SEO is a very complex digital marketing strategy, however, explaining it to others doesn’t have to be. This quick video will underline the 2 fundamental factors of any SEO Campaign: 1. Optimisation 2. Authority That’s it! The tricky part is implementing these 2 things, which is where an SEO professional…
What’s the news? As of 1 July 2018, .au namespace is now managed by new registry manager Afilias Australia. This ends its contract with AusRegistry after more than a decade! As an Australian business owner, you likely have a website ending in the Internet country code top-level domain (ccTLD) for Australia – .au. Until 1st…
As one of the largest companies on the planet, and one that acquires a staggering amount of new data on its users on a daily basis, you can only image the type of data centers that are required to keep everything running seamlessly. This 5 minute video gives its users an insight into just one…
A “landing page” is essentially any web page that a visitor arrives or “lands” on. More specifically however, a landing page really refers to more of a ‘standalone’ web page that is distinct from the rest of a website and has been designed for a single focused objective. The benefit of a landing page is…
