What is an API?

  • Posted by: DigitUX
  • Date:

There are no shortage of marketing acronyms being thrown around the web, and one that you might be hearing more and more these days is “API”. You’re probably aware that this is something to do with computers and likely use APIs regularly, but today you’ll learn exactly ‘what is an API?’. We’ll start with the…

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AB-Testing

What is A/B Testing?

  • Posted by: DigitUX
  • Date:

A/B testing, (also known as split testing), is a marketing method which tests two variables against one another to identify the variable that results in the higher conversion rate.                 Generally speaking, an A/B test includes a “control” (where no changes are made) vs the “variable” (where one…

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What Is Dwell Time?

What Is Dwell Time?

  • Posted by: DigitUX
  • Date:

  No doubt we have all heard of dwell time, and even carried out the action of ‘dwelling’ on many websites – but what is dwell time? Dwell time is the length of time a visitor spends looking at a page on a website, directly after they clicked the link on a search engine, but…

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google my business

Google My Business Views vs Searches Explained

  • Posted by: DigitUX
  • Date:

What’s the Difference between Google My Business Views and Google My Business Searches? In 2019, it is crucial for a business to create or claim their Google My Business listing. These listings are also widely known as Google local listings, Google Maps listings and the Google 3 pack. No matter what you know this listing…

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digital marketing trends 2019

4 Digital Marketing Trends to Watch in 2019

  • Posted by: DigitUX
  • Date:

A BIG warm welcome to 2019! Here are DigitUX, we are very excited for another year with new and improved digital marketing strategies, tools, services and tactics to reflect the ever-changing digital landscape. While there’s a ton of new trends emerging in the digital world, we’ve noted 3 key digital marketing trends to watch in…

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Top Google Searches in Australia 2018

  • Posted by: DigitUX
  • Date:

See what was trending in 2018 – Australia  What a year in search it has been, and it’s still not quite over. However, Google has just released the top searches for 2018. We’ve got the lists covered here for Australia. Some of these just might surprise you… others, not so much. Overall 1) World Cup2) Commonwealth…

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Why Website Maintenance is Important for your Website

  • Posted by: DigitUX
  • Date:

If you own or manage a business in Australia, then chances are that you have a functioning website to promote your products and/services. However, what most website owners don’t realise is that websites require regular maintenance. Why does my website require maintenance? Well, think of your website like you might think of your car. Your…

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SEO Explained in 30 Seconds

SEO Explained in 30 Seconds

  • Posted by: DigitUX
  • Date:

Don’t get us wrong, SEO is a very complex digital marketing strategy, however, explaining it to others doesn’t have to be. This quick video will underline the 2 fundamental factors of any SEO Campaign: 1. Optimisation 2. Authority   That’s it! The tricky part is implementing these 2 things, which is where an SEO professional…

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.au updates

Important Update to .AU Namespace

  • Posted by: DigitUX
  • Date:

  What’s the news? As of 1 July 2018, .au namespace is now managed by new registry manager Afilias Australia. This ends its contract with AusRegistry after more than a decade! As an Australian business owner, you likely have a website ending in the Internet country code top-level domain (ccTLD) for Australia – .au. Until 1st…

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inside a Google data center

Inside a Google Data Center

  • Posted by: DigitUX
  • Date:

As one of the largest companies on the planet, and one that acquires a staggering amount of new data on its users on a daily basis, you can only image the type of data centers that are required to keep everything running seamlessly. This 5 minute video gives its users an insight into just one…

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