Whether it’s for personal use, business, or both, you’re likely using social media everyday as a means to interact with friends, colleagues, customers and fans. Let’s face it, social media is a great communication tool for businesses to reach target markets, create brand awareness, engagement and revenue – plus, it’s free!
The challenge with implementing a successful social media campaign is that there are so many channels and so little time. But don’t worry, DigitUX has 3 quick tips that will help you on your way to creating and maintaining a successful social media campaign.
1. Look to Your Competitors
Your competitors are a great source for gaining an insight into what’s popular on social media and what’s not. Don’t get us wrong – we are definitely not saying you should copy what your competitors are doing, but rather, crafting from what your competitors are doing.
Being able to supply your target market with ‘what’s hot’ information will help you to stay competitive and credible within your industry.
While this might sound a little time consuming, there are stacks of sites out there that can help you to speed up this process, such as:
- SEM Rush which can easily help you monitor your competitors’ activities
- BuzzSumo can help you find content that performs best from influencers who matter
- Owler a little less known, but highly effective at tracking companies and data on social media
2. Limit Your Social Media Channels
There is no shortage of social media channels out there, being enjoyed by millions of people each and every day. So how do you know which channels you should go after? Well, the trick is to just pick a couple of channels and narrow in on those for an effective social media campaign. If you try going after too many social media channels, then you are destined to failure. Running a quality social media campaign requires time and consistency, so less is more!
To pick your channels, be strategic and think of about social media channels where your target market are most likely to be ‘hanging out’.
From there, setup your accounts as complete as possible and then spend the right amount of time every day to consistently provide informative information, memes, tips, competitions and the like getting users engaged with your business.
Remember, the higher quality content on your social media posts, the more likely they are to be engaged with and shared!
3. Use Employees as Social Media Advocates
Every single person has a very widespread reach when it comes to social media and one that can be highly beneficial to businesses. A great way to get your business out there is to get employees engaging and advocating with your business. Remember though, when it comes to this type of thing – always give your employees an option and never make something like this mandatory. Forcing employees or even friends and family to like and engage with your social media may end up doing more harm than good.
If you’re more business to business focused then chances are that your employees will jump at the opportunity to increase their professional profile, particularly with social media channels such as LinkedIn or Twitter.
While every business is different and has different goals and user bases, if social media is right for you – go forth and get involved! If you have any questions or comments, let us know.