There are loads of digital marketing terms out there, but CPA or Cost Per Acquisition is a very important one! CPA is a metric used to determine how much it costs to acquire one customer. Once you know how much it costs to acquire one customer, you can then work to decrease your CPA and increase your revenue.
To find out how much your CPA is, you can complete a simple calculation as follows:
Divide the total cost of your marketing campaign by the number of conversions.
The metric that you end up with will show you exactly how much you are spending per conversion. If this cost is too high, you should consider reworking your marketing campaign.