“Lockdown” – a term that we as Australians are all far too familiar with now. Whether you’ve just come out of one, have just entered one or are smack, bang in the middle of one – they affect each and every one of us, particularly, those of us who are small and medium business owners.
While we can’t stop lockdowns being imposed on us, we can adapt our business operations and even grow during these challenging times.
Here are our 3 tips to help small and medium Australian businesses survive lockdown (and beyond).
We know that this might be a challenging one, but it is crucial that no matter what – you keep your wheels turning.
For example, if you’re a local cafe, you might be suffering financial losses and hard-ships, but offering takeaway services or delivery services will help you to maintain a local presence in your community.
While this might be a little easier said than done, so long as you continue to operate and keep your wheels turning, the more likely you will thrive out of lockdown.
It might seem like the worst time to be throwing money into a new or updated digital marketing strategy, but the timing actually couldn’t be better!
With half the country trapped at home and attached to their devices, it’s crucial that your local business can be found online.
By investing in a solid digital marketing strategy, you can ensure that customers see your local business first (enter SEO and local SEO), so that you can capitalise on any new business opportunities – in lockdown, and beyond.
You also may want to consider the state of your website. If customers have trouble finding what they’re looking for (even with their additional time on their hands), they won’t stay long and your competitors will cash in!
Although it might feel like it, lockdowns down last forever. This fact is extremely important for businesses to remember, so always stay positive and pro-active.
Once lockdown is over, and things begin to resume to ‘normal’, it’s too late to start thinking about the way forward. If you’ve got some extra time during lockdown, there is no better way to utilise that time, than to devise a proactive strategy for your business. Or, contact a Digital Marketing Specialist to help you on your way.
At DigitUX, we can assist all our Clients online which is not only Covid-safe, but it’s also one of the ways that we can provide affordable and professional SEO and digital marketing services.
Summing Up
If you’re in lockdown, don’t leave it until its too late to pivot your business and capitalise on as many business opportunities as possible.
Please contact us for a free consultation if your business needs help!