Every business should aim to be the best they can – both online and offline. However, it’s the online world which can be a little trickier when it comes to knowing who your competitors are and what can do to outperform them.
Whether you’re looking to get ahead or looking to stay ahead, you need to check out these 4 Online Competitor Analysis Tips!
Content is by far the most important criteria for search engines. Sites that update their content on a regular basis are more likely to get crawled more frequently. You can easily provide fresh content through a blog that is on your site, rather than trying to add new web pages or constantly changing your existing on-page content.
Remember: Static sites are crawled less often than those that provide new content.
Once you have a list of your competitors and their websites (refer to step 1 above), then simply click on a competitor website to open it up.
Once you’re there, take a good look at some important aspects of their website which may help to position your website in relation to theirs or give you some ideas to borrow. These might include:
Copied content decreases crawl rates – simply. Search engines are very smart and can easily pick up on duplicate content, resulting in less of your site being crawled or even a search engine banning your site or lowering your ranking.
You should always provide fresh and relevant content if you want to rank well in search engines and provide the best UX to your website visitors.
Content can be anything from blog postings to videos, and there are also many ways to optimise your content for search engines. Using those tactics can also improve your crawl rate. It is a good idea to verify you have no duplicate content on your site. Duplicate content can be between pages or between websites. There are free content duplication resources available online you can use to authenticate your site content.
Reducing load times is a big task, however, there’s always some low hanging fruit up for grabs. Some quick and easy ideas to reduce your site load times include:
There is no point letting search engines crawl useless pages like admin pages, or back-end folders as we don’t want them indexed and ranking in Google anyway.
A Simple edit on Robots.txt will help you to stop bots from crawling such useless part of your site.
Internal linking is when you link one of your website’s pages to another of your website’s pages. Doing this highlights the importance of more of your website’s pages, can help pass link juice from one page to another, and also helps search engines to crawl deep pages of your website.
A simple example of a way that you can do this, is when you write a new post. Once you have written your new post, go back to related old posts and add a link to your new post there – or vice versa. This will not directly help in increasing Google crawl rate but will help bots to effectively crawl deep pages on your site.