Content marketing has become a vital part of any business who wants to succeed online. A great content strategy will assist your business in driving relevant traffic to your website that's more highly engaged and more likely to result in an enquiry or sale. There's just one catch - content marketing is not as easy as it sounds (and we mean GOOD content!). If your content provides no value or insight to the reader, then you may as well not bother. When it comes to content, it's quality over quantity.
It doesn't matter if you're content marketing is done in-house or through an agency like DigitUX, these 6 helpful tips will help you can get going on your content marketing efforts.
Content calendars are a great way to stay accountable and plan ahead so that no matter who is looking after your content marketing services, they will always be on top of it. You might think that this exercise is a little time consuming but once you've created the optimum calendar, your business can re-use it over and over and keep building and implementing a solid content strategy.
Current events are a great way for your business to stay current and relevant to customers, clients and avid readers. If social media isn't enough for you, then Google has a great Trend Tool that you can use to see what's hot. Once you've got a topic, keep it relevant to your business.
Any successful content strategy will not only have relevant written content, but some visual imagery to break up the text and keep the reader engaged. Even though search engines can't read images or videos, simple SEO techniques, such as alternate tags, will ensure that web crawlers will understand all of the content on your page and that your readers will come back to read your content again and again.
There are so many online channels out there such as Facebook, Twitter, your website and blog posts just to name a few. To create a new topic for each of these would be tough to keep up with for even the best content writers on the planet let along a busy business owner, marketing manager and the like. Instead, re-purpose your content so that it slots into each online channel where you can reach a greater number of people in their preferred channel - BUT be sure to mix the content up just a bit so that Google doesn't see your content as duplicated all around the web and penalise your website.
Once you've got your content marketing calendar up and running, plan to send a survey to your existing customers. You can make the survey anyway you'd like but the idea is to get their opinion about an industry related topic and then use the data to create a new, unique piece of content that your customers can relate to.
If you're not sure which way to move forward with your content marketing, look at your previous data for trends. You can always count on your previous statistics such as re-tweets, Facebook likes, time spent reading a blog post, to be an accurate way to move forward with the content that people like the most.
So, with these 6 content marketing initiatives above you can immediately start to take hold of that dreaded task of supplying an endless amount of content to your hungry readers and engagers.