AB Testing is an integral part of any digital marketing strategy, as it can help your business to obtain higher conversion levels. Before we dig in, let’s start with the basics.
What is AB Testing?
AB testing (also referred to as ‘split testing’) is when you test one element against another to see which one proves to be the better performing element.
For example, you might build 2 versions of a landing page where version 1 is a ‘control’ page and version 2 is a ‘test’ page. On the test page, you might change the main headline to test if it yields better results than the ‘control’ page.
Why is AB Testing So Important?
AB testing is great because you can test pretty much anything to make sure your business is always getting the best results possible. It also eliminates any ‘gut feels’, as it uses real data to determine the actual outcome of your tests.
Unfortunately, AB testing is actually a very underutilised practice but it’s incredibly simple to implement and could increase your business’s ROI substantially.
What Should I AB Test?
You can AB test pretty much anything, although you should always start with determining the goal you would like to achieve, such as increasing sales, phone calls or quote requests through your website.
AB testing can be great for streamlining conversions on your landing pages by testing elements such as your:
- Form length
- Call to Action
AB testing is also great for enhancing email conversion rates, with popular tests including:
- Subject line
- Time of day sent
If you’re looking to enhance your website conversions and see how to get more from your existing website traffic, our Conversion Rate Optimisation and AB Testing services are for you! Talk to a DigitUX Digital Marketing Specialist today.