It’s no secret that the world is addicted to content. Whether it’s to find out further information about a product or service, general research or for leisure, content really is king! So, if you’re a business that isn’t regularly creating new content, then you really have to rethink your online strategy and start creating some fresh, unique content that today’s digital world seeks out every second – and one of the easiest ways to do that is blogging. More than just serving the readers’ needs, blogs are also fantastic for a number of other reasons which we’ll walk you through below.1.
One of the best (and cheapest!) ways for your business to increase its website traffic, is to start and maintain a blog. Blogging is a great way to show Google and your blog readers that your website is active and helpful to those who are reading it – creating a positive user experience (UX). The more helpful and insightful your regular blog posts are; the more word will get around the web that your blog is the go to resource and will continue to drive your web traffic right up. It goes without saying but the more traffic you have coming to your website; the more opportunities you have to get new business.2.
Once you’ve done the hard part of getting readers to your blog, you just have to keep them interested in the content you’re providing. Blogs should never be centred around a sales pitch, but rather a unique piece of information which informs and engages the reader. Engaging and helpful blog posts will ensure visitors will spend more time on your website, await your new and helpful blog posts, as well as share your engaging content with others around the web.3.
Simply do a good job at point number 2. (above), and this will see your credibility as an industry leader soar! Through regular blogging, your business will establish itself as a credible, pro-active, industry leader that your blog readers (and Google!) will recommend. Once your business has established a strong position in the market, it becomes easier for potential customers to do business with you as they already have that higher level of trust available to them.4.
For years now, Google has been highlighting the importance of producing and maintaining high quality content on our websites. Blogging gives your business the opportunity to create these high levels of relevant and unique content that Google will notice and start to factor in their search results. Keeping up with Google’s best practises is great for SEO and great for online success. In fact, many of Google’s recent algorithm updates (e.g. Google Panda update), continue to tackle the issue of poor quality content and are penalising millions of websites as a result.