Google knowledge panels are information boxes that appear on Google when you search for entities, such as people, places, businesses, and things. They are designed to help users gain a quick snapshot of information on a topic based on Google’s understanding of available content on the internet.
Google knowledge panels appear in a box in the Google SERPs and are generated and updated automatically by the content available on the web.
There are various types of knowledge panels, depending on what a user has searched for. Here are a few popular examples of Google knowledge panels below.
You can see from these few quick examples that Google’s Knowledge Graph is featured in almost all search queries and is highly visible in the SERPs.
If you’re looking to stand out in Google, then a great way to do this is to ensure you have high quality and up to date content on the topics associated with your business, services, products etc.
While there are no guarantees of whether or not you will appear in a knowledge panel, it’s always best to maximise your opportunities.
And remember – the best chance you have at a Google Knowledge Panel is with a Google My Business listing. Therefore, it is critical that you start here and optimise your listing to its full potential!