Prestige Studio is a family-friendly hair salon in Coorparoo, Brisbane, with more than 10 years of experience. Their previous website was outdated and no longer reflected the quality of the salon or the full range of services on offer. DigitUX refreshed the site on WordPress with a premium dark design, a clear service and pricing structure, and a simple path from browsing to booking, moving from kick-off to an approved homepage concept in just 9 days.
Project Snapshot
Client: Prestige Studio
Industry: Hair salon
Location: Coorparoo, Brisbane QLD
Project: Website refresh on WordPress
Timeline: October 2026
Pages: Home, About, Services, Pricing, Gallery, Contact
Website: prestigestudio.com.au
The Client
Prestige Studio is a team of passionate senior hair stylists based in Coorparoo on Brisbane’s southside. The salon offers colour, foils, balayage, hair treatments, scalp bleach, hair extensions, kids’ cuts and men’s cuts. What sets them apart is a thorough consultation before every visit, so each client’s needs are fully understood before any work begins.
The Challenge
Prestige Studio’s previous website had fallen behind the salon itself. The design looked dated, it didn’t reflect the premium, consultation-led experience clients receive in the chair, and it didn’t present the full range of services in a clear, easy-to-navigate way. In a competitive local market, where clients compare salons online before they book, the website needed to work as hard as the team does.
The gallery also relied on an automatic social media feed, which can slow pages down, break without warning and display posts that don’t represent the salon’s best work.
The Goals
- A modern, premium look that still feels warm and welcoming for families
- A website that properly represents the Prestige Studio brand and its full range of services
- Clear services and pricing, so clients know what to expect before they visit
- Calling or booking as the obvious next step on every page
- A reliable, curated gallery that showcases the salon’s best work
- A user experience (UX) built to 2026 standards across mobile, tablet and desktop
Our Approach
Every DigitUX website follows a clear, structured process, so clients always know what’s happening and what comes next.
- Creative Brief and Sitemap: We started with a detailed Creative Brief, which set a six-page structure and a clear design direction: modern and premium, not playful or “cheap”.
- Homepage concept first: The homepage concept was delivered five days after kick-off with client approval four days later. It then became the locked design reference for every other page, keeping the whole site consistent.
- Full build on staging: Every page was built on a private staging site using the approved concept and the client’s content.
- Two structured review rounds: The client left feedback directly on the staging pages, so every change request was pinned to the exact spot it referred to. Nothing was missed or misread.
- Real salon photography: Salon photos were added and reviewed with the client, replacing stock-style imagery.
- Quality checks and launch: Every page was tested on mobile, tablet and desktop in Chrome and Safari. We checked page speed, meta data and every link before testing every form with a real enquiry, before going live.
Key Design Decisions
- Dark, premium palette: A true black base with off-white text gives the salon a high-end feel that matches the quality of its work.
- Consultation-first messaging: The homepage leads with the salon’s consultation approach, the reason clients choose Prestige Studio.
- Call and book always within reach: Click-to-call in the header and Book Appointment buttons throughout make the next step effortless, especially on mobile.
- A curated gallery instead of a live feed: A static gallery loads faster, never breaks and shows only the work the salon wants to be known for.
- Clear service menu: Eight core services are laid out so visitors can find what they need in seconds.
- Local trust signals on every page: The salon’s address and opening hours sit in the footer site-wide, helping both visitors and local search visibility.
What We Delivered
- Refreshed WordPress website with a premium dark design
- Home, About, Services, Pricing, Gallery and Contact pages
- Service menu covering colour, foils, balayage, treatments, scalp bleach, extensions, kids’ cuts and men’s cuts
- Appointment enquiry form, location and salon hours
- Click-to-call and Book Appointment calls to action
- Curated photo gallery replacing the automatic social feed
- Responsive design tested across mobile, tablet and desktop
- Client support after launch
The Result
Prestige Studio now has a modern, comprehensive website that represents their brand and the full range of services they offer. New and returning clients can explore services, check pricing, browse the salon’s work and book, all within a few taps on any device. The new site launched in October 2026 after two structured review rounds and full testing across every page and device.
Is Your Website Keeping Up With Your Business?
If your website no longer reflects the quality of your work, DigitUX can help. We design premium WordPress websites for Brisbane businesses that look the part and make it easy for customers to take the next step.