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Merry Christmas 2019

The countdown is on with only 7 more sleeps until Christmas! So, we thought that we better take a quick look back at 2019 and send a big thank you to everyone that was a part of it with us here at DigitUX. Once again, we saw a million and one changes within the digital […]

Google year in search 2019

Google Year in Search – Australia 2019

Trending Searches in 2019 – Australia There’s no doubt that it’s been a full on year and to recap on everything that’s happened, all we have to do is look at Google trending searches for 2019. How many of these did you Google? Searches 1) Fires near me 2) Rugby World Cup 3) Cricket World […]

what is an api

What is an API?

There is no shortage of marketing acronyms being thrown around the web, and one that you might be hearing more and more these days is “API”. You’re probably aware that this is something to do with computers and likely use APIs regularly, but today you’ll learn exactly ‘what is an API?’. We’ll start with the basics:

What Is Dwell Time?

No doubt we have all heard of dwell time, and even carried out the action of ‘dwelling’ on many websites – but what is dwell time?

Dwell time is the length of time a visitor spends looking at a page on a website, directly after they clicked the link on a search engine, but before clicking back to the SERP results.

To break that down a little easier for you, here are a couple of scenarios where dwell time can occur:

Google My Business: Views vs Searches

In 2019, it is crucial for a business to create or claim their Google My Business listing. These listings are also widely known as Google local listings, Google Maps listings and the Google 3 pack.

No matter what you know this listing by, ensuring that you have one and that it’s up to date and maintained is a must. Google has also realised the importance of these listings and as such has started providing a wealth of insights for business owners.

While there are many insights to be considered, we’ll start with a basic one that can be somewhat confusing to those managing their listings – Views vs Searches.