Are you a small business trying to drive your marketing dollar further? Getting your business out in the digital world doesn’t have to be expensive. Just try one (or more) of the following 5 small business marketing ideas that actually work – did we mention they’re either free or really affordable!
Google Business Profile (formerly Google My Business) is a free tool from Google that allows you to create, manage, and optimise your Google Business Profile.
Your GBP appears in the Google SERPS and can improve your rankings in the local search results as well as Google Maps.
To get started, simply jump over to Google Business Profile and complete your profile with as much information as possible. Alternatively, DigitUX can help with our SEO, Local SEO and GBP Management Services!
Customer reviews have become an integral part of any digital marketing strategy, and it’s not hard to see why with 72% of customers saying they use Google reviews to find businesses [findstack].
Getting reviews can be quite simple too. Just provide your (happy) customers with a link to your Google profile with instructions on how they can leave you a review. You might include this link on your invoicing, a flyer or even a thank you email.
Remember – the easier it is for customers to leave a review – the more reviews you will get!
This one might sound expensive, but it’s actually more expensive to not have a fully functional website for your business. By fully functional, we don’t mean having all of the latest bells and whistles that probably won’t make any difference to your conversion rates anyway, bur rather, creating an online ‘hub’ for customer and prospects to find information they need in relation to your business and the products or services they offer.
We think WordPress is a great CMS for small businesses and it easy to use, highly flexible and very scalable – plus, it’s going to go the distance (afterall, there is a reason why it is the world’s most popular CMS!).
You can start out by creating a site yourself with a free WordPress theme, or, if you can invest a little more money into this project, then we would recommend hiring a professional web designer.
At DigitUX, we can get small business websites up and running in no time – plus we offer unlimited revisions of the site, web hosting and domain names, leaving you to run your business!
By implementing SEO on your website, you will greatly increase the likelihood of high rankings in Google. While we would always recommend hiring an SEO Specialist for the best results, you can get started on your own by targeting relevant keyphrases to your business. Then, go through all of your targeted SEO web pages and make the on-page SEO updates you need to start ranking.
Who doesn’t love free? One effective way to attract new business is to offer something for free.
Got a new drink on the menu at your cafe? Offer a free sample.
Have a new app that you would like to promote? Offer customers 30 days for free.
There’s a ton of ways that you can help get customers hooked on your products or services. In addition, it will even help you to build your email database and raise brand awareness!
So, there you go. Getting started with a few affordable digital marketing tactics can be simpler than it might sound.
If you have any questions, or would like to hire a digital marketing professional – get in touch with DigitUX.