WordPress has been a game-changer ever since its release in May 2003, and there’s still no stopping the platform almost 20 years later, powering 34% of the web!
So, what makes the WordPress content management system (CMS) the best around?
1. User Experience (UX)
The key to any digital success is largely based on exactly this – UX. WordPress has done this beautifully by crafting themes and plugins to work together to make professional, attractive and functional websites that are super easy to manage.
If your website walks the walk and talks the talk, then users will stay longer, become more engaged and even result in more leads and enquiries – win win!
2. SEO Friendly
With SEO being such a fundamental part of any website that wants to increase web traffic on a consistent basis, WordPress has tapped into this extremely well.
By simply choosing an SEO friendly theme, there’s no need to do a thing. WordPress Theme Developers have already done all the hard work of making your website structure, design and layout SEO friendly. You just need to top it off with some on-page SEO for best results. This takes us to our next point.
3. On-Page SEO is Super Easy
WordPress has no shortage of SEO plugins that can help your website rank higher in the search engines. This means that optimisation can be implemented on the ‘front end’ of the website (rather than messing around with code in the back end), resulting in less issues and more optimisations!
While implementing your on-page SEO has become pretty simple, we would still highly recommend that you hire an SEO Specialist to develop the on-page strategy first, for optimal results.
4. Mobile Friendly
No business can ignore mobile usage in 2021. All websites should be designed ‘responsively’ – this means that your website will auto-resize to fit on a user’s screen and provide them with a positive UX.
WordPress themes are excellent at presenting users the best UX with their responsive design. Plus, if you still want to tweak something on the mobile version of your website so that it is different to the desktop version – WordPress allows for this too!
5. Easy Website Management
The goal of any CMS should ensure that the content is easy to manage, but WordPress leads the way here too. Although it is highly structured, there is a place for everything, with everything in its place.
While this can take a little time to get used to, the overall features and functionalities that a WordPress dashboard can provide is practically endless.
From managing your store, blog, portfolio, web content, client logins, site images, customer appointments (and a whole lot more!), WordPress allows you to do it all.
So, there you have it. These are just 5 of the reasons why DigitUX builds WordPress websites for clients and why WordPress is the most popular CMS in the world. No matter what you want to achieve, WordPress is a great ‘free’ option that allows your website to do it all and be managed in the one place.
Summing up, we love WordPress!