12 Ways To Increase Sales On Your E-Commerce Site This Holiday Season
As the festive season is upon us, so is the spirit for gifting and spending. And if you have an e-commerce site, the holiday season is the perfect time to give out happiness and make some impressive sales for your business.
If you’re ready to level up your e-commerce game this holiday season, read on for our 12 best tips on how to increase sales for your e-commerce website.
1. Offer Express Shipping Options
Express shipping is great at the best of times, but it’s even more perfect for last-minute gift buyers (most of us!). By adding this simple option, you can easily get a few extra sales to add to your holiday revenue.
2. Offer Free Shipping
The only thing better than express shipping, is free shipping! People will spend more if it means they avoid paying for delivery. So do some calculations and make free shipping a top priority – this is a great option year round!
3. Give The Option To Personalise Gifts
Engraving, personal notes, and gift wrapping are all attractive extras when gift shopping. They add a personal touch without really having to lift a finger.
4. Provide The Option To Save Money With Curated Bundles
Curate bundles of logical products that work together so people can buy multiple gifts at once. People will spend more with you, and it’s totally convenient for them!
5. Create Gift Guides On Your Site For An Easy Checkout Experience
Make it easy for people to shop by putting your products into gift guide lists.
6. Provide A Competitive Returns Policy
Gift-giving doesn’t always go well. Make it easy for people to return gifts after the holidays if they need to. This makes people more likely to make the sale in the first place if they have the reassurance in place.
7. Advertise Your Holiday Sales Early On To Gain Traction And Attention
Marketing and ad campaigns take time to create traction – start as early as you can to allow time to build.
8. Share Customer Reviews Liberally
Reviews and social proof are key selling points. The case for this only increases with each day, so make sure that you make your customers happy and ask for the review while the iron’s hot.
9. Make Sure Your Site Works Properly On Mobile
A lot of people shop on their commute or when relaxing at home from their phones.
10. Make Sure Your Site Speed Is Up To Scratch
Few people are willing to put up with an unresponsive and slow website – not to mention that these have also become important Google ranking factors.
Slow sites can result in thousands of dollars of lost revenue, so spend the extra money upfront and make sure your site’s ready.
11. Organise Giveaways On Social Media To Attract Attention
People are already in a good holiday mood, so jump in on the excitement with a giveaway or contest on social media! They’re fun and easily sharable.
12. Offer Buy Now, Pay Later Options
The holiday season is expensive. Give people the option to affordably spend more by spreading the cost.
Plus, there are no shortage of options to choose from.
Your Site Has The Potential To Go Big This Holiday Season!
With just a little bit of forward thinking and adjustment to the way you operate, you can turn your e-commerce site into a gold mine this holiday season and make many customers happy on the way!
Need assistance? Contact DigitUX today and boost your revenue this holiday season and beyond!