Running a business of any size can be a challenge, let alone implementing a successful and strategic digital marketing strategy to help maximise brand awareness and increase leads and conversions.
To help the small and medium businesses out there, we’ve created a go-to list of 10 digital marketing tips that you can easily implement today.
We’ve listed this as the #1 point as we believe that having a professional online presence in the form of a website is non-negotiable.
A website acts as an online portal for everything there is know about your business.
If there’s one thing you invest in, make sure it’s a professional website!
At DigitUX, we offer affordable WordPress websites that are ideal for small and medium businesses – plus, we don’t skimp on quality! Want to know more? Just get in touch.
There is no shortage of free tools available online to small and medium businesses who want to get their business succeeding in the digital landscape.
Some of the most important and easy to use tools include:
- Google Analytics
- WordPress
- Canva
- Blog Topic Generator
While blogging might seem like a time consuming and redundant task, rest assured – it’s not.
Blogging on your website regularly ensures your website is constantly being updated with fresh, unique and relevant content that search engines love.
Furthermore, your customers will find your content interesting and relevant and be more likely to ‘share’ with others online, meaning it’s a great way to reach more potential customers.
To dominate your competitors, you need to know who they are and what they’re doing (and not doing)!
It can be surprising for a lot of local businesses to realise that their online competitors might not be who they thought they were.
This is an important step in a strategic digital marketing strategy, so be sure to spend the time getting it right.
At DigitUX, we’re the first to admit the SEO industry has unfortunately become tainted with no shortage of emails sent everyday promising 1st page Google rankings for your website.
However, investing in a long-term digital marketing strategy like SEO from a reputable SEO company (like DigitUX) can be invaluable to a business.
A high quality SEO Campaign will not only improve your Google rankings, but will do so for much higher converting keyphrases for your business.
Once your business ‘earns’ its top rankings in Google, it can be seen as more credible and trustworthy from customers – a very cost effective solution to boost your business!
Using analytics tracking tools on your website is a great way to identify key insights, such as:
- how many users your website receives
- where your website users are coming from
- engaging web pages & content
- how long users are spending on your site
As mentioned in our previous point, we recommend the free to use analytics tracking tool – Google Analytics. It’s easy to install and setup and can provide the insights you need to increase conversions.
A CRM, or customer relationship management tool, is a great way to keep track of your customer and prospect data for current and future marketing.
They also have become a lot more sophisticated and allow your employees to track every opportunity and task so that no customer contact is missed.
Some of the free to use CRM systems out there include:
- Zoho
- Insightly
- Agile CRM
If your business is local to customers – that is, you have a physical local presence such as a cafe, or if you service local residents such as a locksmith – then local SEO is for you!
Ever since Google has started ‘chopping up’ the SERPs, local SEO has become its own highly important area to focus on.
While Organic SEO can help, a targeted local SEO Campaign will really help you to dominate your local competitors.
Reviews are super important in spreading the word (good or bad) about a business, and can really make or break the decision of whether somebody chooses to do business with you.
To boost your chances of more customers, we recommend that all businesses develop their own way to get customers leaving positive reviews as frequently as possible.
Unfortunately, this isn’t as easy as it sounds. But we can help with our reputation management services if you need a hand!
Following on from our last point, we encourage your business to obtain as many positive experiences as possible and ensure these are known to others online.
From Facebook uploads to testimonials, there’s always a way and an online channel that can accommodate the right information towards your customers.
Summing Up
We hope you’ve found this list of 10 tips to be very helpful to your business. Remember, if you need a professional to help out so that you can continue the day-to-day of running your business – that’s what we are here for. You can contact our friendly team of Digital Marketing Specialists for more.