Conversion Optimisation Tag

A/B testing, (also known as split testing), is a marketing method which tests two variables against one another to identify the variable that results in the higher conversion rate. Generally speaking, an A/B test includes a “control” (where no changes are made) vs the “variable” (where one element is different to

A “landing page” is essentially any web page that a visitor arrives or “lands” on. More specifically however, a landing page really refers to more of a ‘standalone’ web page that is distinct from the rest of a website and has been designed for a single focused objective. The benefit