đźšż Case Study: How Our Affordable SEO Services Boosted Web Traffic, Leads & Bookings for a Brisbane Plumber

Discover how our affordable digital solutions are helping Australian business scale growth.

Client:
Jake the Plumber
Category:
Plumbing
Start Date:
May 16, 2023
End Date:
Ongoing
Tag:
Plumbing, Trades
Budgets:
$1,500 per month
0 x
ROI for Search Engine Optimisation services
0 +
Confirmed plumbing Jobs per Month in targeted location areas
0
Keyphrases on the 1st page of Google within 45 days

DigitUX SEO Catapulted Website Visits for a Startup Plumber by 1,500% in Just 8 Weeks

A small startup plumber in Brisbane was facing stiff competition in the local market. With limited budget and time for marketing, Owner /Operator, Jake, was relying heavily on word-of-mouth and occasional referrals. His website wasn’t ranking on Google, and he was getting fewer than 20 visitors per month, with almost no web-based enquiries or bookings.

"I knew I needed to show up on Google or I’d be missing out on work, especially emergency jobs.
But I couldn’t afford a big agency or expensive campaigns."
Jake
Small Business Owner

Our Approach

After an initial consultation, our SEO Specialists performed an indepth SEO Website Audit and identified several key issues:

Recommendation

To combat these plaguing issues (and more!), we recommended our Plus SEO Package, which aligned with our Client’s goals and budget. Deliverables included:

  • Full SEO & website audit
  • On-page optimisation
  • Keyword research focused on relevant local keywords, such as “blocked drain Brisbane”
  • Google Business Profile optimisation
  • Local citations & directory submissions
  • Monthly content updates and blog posts
  • Performance tracking & monthly reports

The Results (within 3–6 months)

Despite a tight budget, our SEO Specialists implemented a smart, high-impact strategy that focused on local intent, service area targeting, and mobile optimisation — crucial for urgent local plumbing searches.

MetricBeforeAfter 6 Months
Website Traffic~20/month320+/month (1,500% increase)
Google RankingsNot ranked in top 50Top 3 for “Plumber Brisbane Southside”
Online Leads1–2/month15–20/month
Monthly Bookings from Website<112+ confirmed jobs/month
ROIOver 10x return on SEO investment
“I’m getting regular work now just from people Googling me. The phone rings way more than it used to, and most of it’s from people finding me online. It’s honestly changed my business.”

Key Takeaways

To address the challenges in Jake’s lack of budget and time restraints, we were able to work together to offer Jake an affordable but strategic SEO service that lined up with his goals, objectives and budget.

Ready to Grow Like Jake?


If you’re a tradie or small business owner wondering how to compete online without blowing your budget, we’re here to help.

👉 Talk to our SEO Specialists today

Affordable SEO Packages – designed for results without the price tag.