Local SEO is a search engine optimisation (SEO) strategy that helps your business be more visible in local search results on Google.
Once upon a time, you could optimise a website for search engines, and appear in the list of 10 organic search results – simple. Now, the Google SERPS have changed drastically, with Google Maps and Google Local Packs (or 3 packs) getting primary placement on the page. Needless to say, if your business isn’t in the top 3, then you are missing out on web traffic, leads and enquiries!
Any business that has a physical location or serves a geographic area can benefit from local SEO. Local search is very powerful, especially for small and medium businesses. If your business isn’t optimised for local search, you’re likely missing out on potential customers who are ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant!
At DigitUX, we’re a local Australian business and we know how important it is to keep local businesses alive and well – that’s why we now offer an affordable Local SEO service. It’s a great addition to our existing affordable SEO packages, which are targeted towards getting your business to rank in the top Google Organic results.
Even though our non-local SEO packages do offer clients improvements in their local SEO, our Local SEO package utilises a variety of specialised local SEO tools and resources so that your business can dominate the all important Google Maps and Google local Maps results.
Local SEO has grown significantly within the past 12 months, as Covid-19 heightened the importance of a strong local presence from businesses – both online and offline.
So if you want to start cashing in on your local customers (those higher quality leads!), then let’s get started with some specialist Local SEO services!
The first step is all about the details. Your SEO Specialists will discuss your business, your goals, your competitors and your industry. The more we know, the more we can customise your SEO Campaign for enhanced results.
With your business goals and objectives defined, your Dedicated SEO Specialist will now go through the detailed process of setting up your new Campaign, utilising our unique local SEO tools. Your SEO Specialist will ensure that all details are correct and relevant so that we can make sure your business endures a high success rate and accurate data collection to assist in dominating local SERPS and competitors.
Once your Campaign is set up, we’ll send your Benchmark Reports to show exactly where your business is performing locally in comparison to your online competitors.
One of the best ways to help dominate local search is by having a strong citation profile. Our specific local SEO tools will help find the perfect sites for your business to get listed on, as well as looking for any existing listings that you own.
We analyse thousands of sites so that you can benefit from new citations (including data aggregator submissions), updated existing listings and removal of any harmful duplicates.
Your SEO Monthly Progress Reports provide great insight into how your SEO Campaign is performing.
The data is analysed by your SEO Specialist who will take you through the Campaign’s latest results and detail the next steps and recommendations for continued results.
If you want to dominate local competitors online, then give us a call!