META ADS MANAGEMENT
Reach customers
before they search.
Make every dollar count.
Meta Ads put your business in front of the right people on Facebook and Instagram, based on their interests, behaviours and location, often before they've started looking for what you offer. When campaigns are set up and managed well, that attention turns into enquiries, bookings and sales.
The problem is that many accounts waste budget on broad audiences, tired creative and tracking that can't show what's actually working. Our job is to make your spend work harder, with clear strategy, scroll-stopping ads, accurate tracking and ongoing optimisation based on real results.
At DigitUX, your campaigns are managed by a dedicated Meta Ads specialist who focuses every decision on enquiries and return on spend, not likes and reach for the sake of it.
Campaigns across Facebook, Instagram, Messenger and Audience Network
Meta
Paid vs Organic
Instant reach.
Lasting connection.
Meta Ads put your business in front of new, targeted audiences straight away, so you can generate enquiries from day one.
Organic social builds trust and community over time, but its reach to new customers is limited without paid support.
Many businesses use both. Ads bring in new customers and show which messages work, while organic content keeps you front of mind with people who already know you.
We’ll recommend the right mix for your goals, budget and market, even if that means starting with one before adding the other.
Meta Ads
Targeted reach on Facebook and Instagram.
The goal
Generate qualified enquiries and sales at a cost that makes commercial sense.
When it works best
Launching offers, building local demand, visual products and services, and retargeting website visitors.
What we manage
Audiences, ad copy, creative direction, budgets and conversion tracking.
How we measure it
Leads, cost per lead, conversion rate and return on ad spend.
Organic Social
Consistent content that builds trust over time.
The goal
Build recognition and trust with people who follow you or look you up.
When it works best
Every business. Customers check your socials before they call, book or buy.
What we create
Custom posts, short-form video, stories, captions and hashtags, published to every channel.
What it builds
Brand recognition, credibility and a reason to choose you over a competitor.
What's included
What Does Meta Ads Management Cover?
Strategy, creative, optimisation and tracking, handled by one team instead of several suppliers, all focused on one outcome: better results for every dollar you spend.
An experienced Meta Ads specialist manages your account from start to finish. In your first week, we audit your account, research your competitors, build your campaign structure and launch your first ads.
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Dedicated specialist, start to finish -
Brand and account onboarding
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Account audit for existing accounts
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Competitor research
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Campaign architecture
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First ads launched in week one
We identify the audience segments and signals worth feeding into Meta's Advantage+ targeting, then build and test campaigns against them to find who responds best.
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Audience research and segment mapping
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Advantage+ audience signals
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Lookalike audiences
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Interest-based targeting
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Retargeting audiences
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Audience testing against real results
Performance creative designed to convert, not just look good. Our creative team produces static and video ads, with fresh angles every week so your ads never go stale.
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Static image ads
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Video ads
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Ad copy and hooks
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Fresh creative angles every week
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Hook and creative testing
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Creative refreshed before ad fatigue sets in
Before launch, we check your browser and server-side events are firing correctly, so every decision is based on real conversions. If tracking isn't set up yet, Conversion Tracking Setup is available as a one-off add-on.
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Meta Pixel checks (browser-side)
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Conversions API checks (server-side)
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Key conversion events verified
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Tracking confirmed before launch
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Decisions based on real conversions
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Conversion Tracking Setup available as an add-on
Every week, we adjust budgets, audiences and creative based on what's actually performing. Underperforming ads are paused, winners are given more budget, and proven campaigns are scaled into new audiences and creative angles.
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Weekly budget adjustments
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Audience refinement
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Creative and placement testing
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Underperforming ads paused
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Winning ads amplified
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Scaling proven campaigns
Our Track Record
Delivering
more than just likes
At DigitUX, we focus on what matters to your business:
More qualified leads. Lower cost per enquiry. Real return on ad spend.
That's why so many clients stay with us year after year.
95%
Customer satisfaction
2013
Years of Est.
5★
Google Rating
Where strategy meets results
Real results for Australian businesses
See how our Meta Ads campaigns have helped Australian businesses reach the right audiences, lower their cost per lead and turn ad budgets into consistent enquiries.
Meta Ads Packages
Ad management
focused on
real results
Expert campaign management scaled to your budget and goals, with a senior specialist overseeing every account. Management fees are separate from your ad spend, which is paid directly to Google. All pricing ex. GST.
$999 /month + $899 setup
$
For businesses starting with Meta Ads, or looking to create a more focused campaign that generates more quality leads.
Key Inclusions
- ✦ Strategy + Setup
- Ad spend managed: up to $4,000/month
- Account audit or new account build
- Audience + competitor research
- Campaign structure: 1 service area
- ✦ Campaigns + Creative
- Up to 2 campaigns
- Facebook + Instagram placements
- Static + video ad creative
- Ad copy + hooks
- ✦ Tracking + Launch
- Meta Pixel + Conversions API setup
- Key conversion events verified
- Tracking confirmed before launch
- ✦ Optimisation + Reporting
- Weekly optimisation
- Creative + audience testing
- Monthly performance report
- Monthly strategy call
$1,699 /month + $1,199 setup
$
For businesses with higher budgets ready to scale across more services, locations and audiences, with a steady flow of leads.
Key Inclusions
- ✦ Strategy + Setup
- Ad spend managed: $4,000 to $10,000/month
- Account audit or new account build
- Audience + competitor research
- Campaign structure: up to 3 services/locations
- ✦ Campaigns + Creative
- Up to 5 campaigns
- Facebook + Instagram placements
- Static + video ad creative
- Ad copy + hooks
- Retargeting + lookalike campaigns
- ✦ Tracking + Launch
- Meta Pixel + Conversions API setup
- Key conversion events verified
- Tracking confirmed before launch
- Conversion values + offline lead tracking
- ✦ Optimisation + Reporting
- Weekly optimisation
- Creative + audience testing
- Monthly report — expanded analysis
- Monthly strategy call
All Plans Include
Monthly Call
Custom Strategy
No Lock-In Contract
Meta Ads Specialist
Conversion Tracking
Monthly Reporting
What Clients Say
Trusted by Australian Businesses
"DigitUX did an incredible job helping me get traffic to my new personal training website. Growth has been consistent and worth every dollar. Recommended "
"Jayne has been running our SEO campaign for our business. It was a completely new website, she also designed. In the 6 months since working with her, our online enquiries and jobs sourced off Google has exploded. I highly recommend 👌"
"We’ve been really happy with the SEO work DigitUX has done for our business. Year after year, our visibility in Google has improved, and we’re getting found for more of the searches that matter to us. They’re easy to deal with and always keep us informed."
"I highly recommend DigitUX for any web related services, Jayne is super friendly and understands the vision I required for my business. Very happy and impressed with the outcome and will continue to use in the future!"
"OMG Jayne Did such a incredible job on my website I couldn’t have asked for better person thank so much. I will be spreading the word that’s for sure. My sister and I are just over the moon.... 10 out of 10 😀😀 Thank you"
"• Quality Affordable service. • Creates new strategies and finds the most effective ways to improve online performance. • Definitely recommend DigitUX to others."
"We've been calling upon Jayne for nearly a decade for all our SEO, website and digital marketing services and can't rate highly enough. If you need somebody reliable that gets the job done - ask for Jayne!"
"We have been customer of Digitux for approximately 10 years and cannot speak highly enough of the service that Digitux provides. Dealing with Jayne is always a seamless process with nothing being too hard and all enquires are answered and problems solved."
"We can highly recommend Digitux as we are able to focus on our own business whilst Digitux does the marketing. If you want no-headache digital marketing with website optimisation, Digitux is the place to contact! Best customer service as well as high-level reporting! Great value for money!"
We aim to respond to all enquiries within 1 business day
Tell us about your advertising goals!
FAQs
Your Questions Answered
It depends on your goals, location and how competitive your market is. We recommend a minimum ad spend of $1,000/month, then set your starting budget based on what a lead or sale is worth to your business, adjusting as results come in.
No. Your ad spend is paid directly to Meta and billed to you. Our management fee covers your specialist's time, strategy, ad creative, optimisation and reporting.
The one-off setup fee covers your account audit or new account build, competitor research, campaign architecture, and Meta Pixel and Conversions API setup and testing before launch.
No. All Meta Ads packages are month to month, with no lock-in contract. We focus on earning your business every month through results and clear reporting.
Yes. Our creative team produces static and video ad creative, with fresh angles on a regular basis. Every ad is built to perform, not just look good, and we test hooks and formats against real results.
Meta Ads build momentum over time. In week one, we audit your account, build your campaigns and launch your first ads. Weeks two and three focus on testing creative, hooks and placements. By month two, we refine around what's working and your cost per acquisition starts to stabilise. From month three, we scale your best campaigns into new audiences and creative angles.
Yes. We start with a full audit of your campaigns, audiences, creative and tracking, then fix what's holding your results back as part of your setup.
They do different jobs. Google Ads reaches people already searching for what you offer, while Meta Ads reaches people based on their interests and behaviours, often before they start searching. Many businesses use both, and we'll recommend the right mix for your goals and budget.
Yes. Privacy changes, particularly on iPhones, mean the Meta Pixel alone can no longer see every conversion, so server-side tracking through the Conversions API matters. Every package includes Pixel and Conversions API setup, and we check that both are firing correctly before launch.
We focus on ad spend, cost per acquisition, conversions and return on ad spend, not likes or reach. Your monthly report shows what's working and exactly what we're changing next.