WHAT IS LOCAL SEO?
Your customers are
searching nearby.
Are they finding you?
Local SEO is the practice of optimising your Google Business Profile, website and online presence so your business shows up when nearby customers search. That means Google Maps, the local pack, "near me" searches, and increasingly AI answers to local questions.
When someone searches "plumber near me" or asks AI for the best physio in their suburb, only a handful of businesses make the list. If yours isn't one of them, those calls go to a competitor.
At DigitUX, you work directly with a dedicated senior Local SEO Specialist who plans and delivers your strategy personally. We keep our overheads lean and focus on the work that moves your results. The outcome? A high-quality, personal SEO service at a price that's affordable for Australian businesses.
Built for local visibility across Google Search and Maps
Local
What's the difference?
Local SEO vs
AI SEO
Local SEO gets your business found by customers nearby, in Google Maps, the local pack and "near me" searches. It's driven by your Google Business Profile, reviews, citations and location pages.
AI SEO helps your website rank and get cited across Google and AI platforms for broader searches, wherever the customer is.
If customers come to you or you service a local area, Local SEO is usually the place to start. If customers also research and compare options before they book, Local + AI SEO combines both. Your Specialist will recommend the right fit.
Local SEO
Getting found by customers in your area.
The goal
Appear in Google Maps and the local pack when nearby customers search.
How customers search
Location-based searches, such as "plumber near me" or "dentist North Lakes".
What we optimise
Google Business Profile, reviews, citations, location pages and local schema.
How we measure it
Map rankings across your service area, plus calls, direction requests, website clicks and enquiries.
AI Organic AI SEO
Ranking in Google and being recommended in AI-generated answers.
The goal
Rank your website and have your business cited and recommended by AI platforms, wherever your customers are.
How customers search
Keyword searches and conversational questions, such as "Which physio near me is best for sports injuries?"
What we optimise
Everything in traditional SEO, plus entities, answer-ready content and brand mentions.
How we measure it
Rankings, traffic and enquiries, plus AI citations and share of voice.
What's included
What Does Local SEO Actually Cover?
Our Local SEO packages cover five connected areas, working together to build your visibility in Google Maps and local search results. The depth of each area scales with your package.
Your Google Business Profile is the biggest factor in whether you appear in the Google Maps local pack. We optimise every element and keep it active, so Google sees a complete, trusted and relevant business.
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Full profile audit + optimisation -
Primary and secondary category selection
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Services, products and business description
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Photo and video uploads
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Regular GBP posts
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Edit monitoring + profile protection
Google needs clear signals about where you operate and what you do. We build and optimise service and location pages that match how local customers search, with no thin, duplicated suburb pages.
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Location-focused titles + meta descriptions
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Service × suburb landing pages
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LocalBusiness and Service schema
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NAP and Google Maps embed
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Internal linking across services and locations
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Technical health, page speed + mobile
Consistent business details across the web build trust with Google, AI platforms and customers. We find and fix errors, then list you on the directories that matter for your industry and area.
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Citation audit + NAP clean-up
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Duplicate listing removal
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Core Australian and industry directories
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Apple Business Connect + Bing Places
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Local link building (Growth + Authority)
Reviews influence both your local rankings and whether customers choose you. We help you build a steady flow of genuine reviews and respond in a way that builds trust.
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Review strategy + request templates
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Review response guidance
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Review monitoring
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Review campaigns (Growth + Authority)
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Compliant with Google review policies
Local rankings change street by street. We track your Google Maps visibility across a grid of points in your service area, so you can see exactly where you're found and where competitors are winning.
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Geo-grid map pack tracking
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Local keyword tracking
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Calls, directions + website clicks
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Competitor map pack benchmarking
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Monthly reporting + strategy call
Our Track Record
Delivering more than just top local rankings
At DigitUX, we focus on what matters to your business:
More visibility. More qualified enquiries. Sustainable growth.
That's why so many clients stay with us year after year.
95%
Customer satisfaction
2013
Year of Est.
5★
Google Rating
Where strategy meets results
Real results for Australian businesses
See how our Local SEO strategies have helped Australian businesses rank in Google Maps, win more calls and generate more enquiries.
Local SEO Packages
Built for more local
calls + enquiries
Every package is built around your service area, with a clear strategy, a dedicated Local SEO specialist and ongoing optimisation to build lasting visibility in Google Maps and local search. 6-month minimum term, then month to month. All pricing ex. GST.
$699 /month + $499 setup
$
For local businesses ready to get found on Google Maps and in nearby searches, and start generating more calls and enquiries.
Key Inclusions
- ✦ Local SEO Strategy
- 90-Day Roadmap + 12-Month Plan
- ✦ Google Business Profile
- Full optimisation + management
- GBP posts — 4/month
- Profile monitoring + edit protection
- ✦ Local Rankings + Keywords
- Local keyphrase tracking — up to 5
- Geo-grid rank tracking — 2 keyphrases
- ✦ Content + Location Pages
- Suburb × service pages — up to 3
- Local SEO content — 1 piece/month
- ✦ Technical + On-Page SEO
- Technical SEO health check
- On-page optimisation — core pages
- Schema markup — essential
- ✦ Authority + Competition
- Citations — foundation build + audit
- Monthly competitor analysis
- ✦ Reviews + Reputation
- Review strategy — foundation templates
- ✦ Measurement + Reporting
- Conversion tracking — basic
- Monthly performance report
- Monthly check-in call
$1,299 /month + $999 setup
$
For local businesses ready to expand their reach across more suburbs and search terms, with more consistent calls and leads.
Key Inclusions
- ✦ Local SEO Strategy
- 90-Day Roadmap + 12-Month Plan
- ✦ Google Business Profile
- Full optimisation + management
- GBP posts — 8/month
- Profile monitoring + edit protection
- ✦ Local Rankings + Keywords
- Local keyphrase tracking — up to 10
- Geo-grid rank tracking — 4 keyphrases
- ✦ Content + Location Pages
- Suburb × service pages — up to 8
- Local SEO content — 2 pieces/month
- ✦ Technical + On-Page SEO
- Technical SEO audit + ongoing fixes
- On-page optimisation — service pages
- Schema markup — expanded
- ✦ Authority + Competition
- Citations — advanced building + audit
- Monthly competitor analysis + 1 deep-dive
- Local link building — quarterly
- ✦ Reviews + Reputation
- Review strategy — growth campaigns
- ✦ Measurement + Reporting
- Conversion tracking — expanded
- Monthly performance report
- Monthly strategy call
$1,999 /month + $1,299 setup
$ /year
For businesses in competitive local markets that want to lead in Google Maps and local search, and win more customers.
Key Inclusions
- ✦ Local SEO Strategy
- 90-Day Roadmap + 12-Month Plan
- ✦ Google Business Profile
- Full optimisation + management
- GBP posts — 12/month
- Profile monitoring + edit protection
- Competitor spam reporting
- ✦ Local Rankings + Keywords
- Local keyphrase tracking — up to 20
- Geo-grid rank tracking — 6 keyphrases
- ✦ Content + Location Pages
- Suburb × service pages — up to 15
- Local SEO content — 4 pieces/month
- ✦ Technical + On-Page SEO
- Advanced technical SEO audit + ongoing fixes
- On-page optimisation — core + expansion pages
- Schema markup — advanced
- ✦ Authority + Competition
- Citations — full market building + audit
- Monthly competitor analysis + 2 deep-dives
- Local link building — monthly
- ✦ Reviews + Reputation
- Review strategy — automated multi-channel
- ✦ Measurement + Reporting
- Conversion tracking — advanced
- Monthly executive report
- Monthly strategy call
All Plans Include
Monthly Call
Custom Strategy
6 month min. term
Senior SEO Specialist
Geo-Grid Rank Tracking
Monthly Reporting
What Clients Say
Trusted by Local Australian Businesses
"Jayne has been running our SEO campaign for our business. It was a completely new website, she also designed. In the 6 months since working with her, our online enquiries and jobs sourced off Google has exploded. I highly recommend 👌"
"We’ve been really happy with the SEO work DigitUX has done for our business. Year after year, our visibility in Google has improved, and we’re getting found for more of the searches that matter to us. They’re easy to deal with and always keep us informed."
"A big thank-you to DigitUX! They have helped us achieve and maintain Google page #1 rankings, more high-quality leads and more conversions. They have also been incredible through this whole covid-19 saga, helping us maintain a strong presence and new customers. Thank- you again."
"DigitUX have been the driving force behind us reaching multiple rankings on Google. I would love to highly recommend this business to anyone searching for affordable digital marking. Their team are expertly skilled and super friendly. Thank you DigitUX!!"
"I highly recommend DigitUX for any web related services, Jayne is super friendly and understands the vision I required for my business. Very happy and impressed with the outcome and will continue to use in the future!"
"OMG Jayne Did such a incredible job on my website I couldn’t have asked for better person thank so much. I will be spreading the word that’s for sure. My sister and I are just over the moon.... 10 out of 10 😀😀 Thank you"
"From start to finish, the communication was seamless and the design blew us away. They really know how to bring a brand to life!"
"• Quality Affordable service. • Creates new strategies and finds the most effective ways to improve online performance. • Definitely recommend DigitUX to others."
"We've been calling upon Jayne for nearly a decade for all our SEO, website and digital marketing services and can't rate highly enough. If you need somebody reliable that gets the job done - ask for Jayne!"
"We have been customer of Digitux for approximately 10 years and cannot speak highly enough of the service that Digitux provides. Dealing with Jayne is always a seamless process with nothing being too hard and all enquires are answered and problems solved."
"We can highly recommend Digitux as we are able to focus on our own business whilst Digitux does the marketing. If you want no-headache digital marketing with website optimisation, Digitux is the place to contact! Best customer service as well as high-level reporting! Great value for money!"
We aim to respond to all enquiries within 1 business day
Tell us about your Local SEO goals!
FAQs
Your Questions Answered
Local SEO helps your business appear when nearby customers search on Google, especially in Google Maps and the local pack. It's built on your Google Business Profile, reviews, citations and location pages.
Local SEO suits trades and service businesses where customers search and call quickly. Local + AI SEO suits appointment-based businesses, like allied health, dental and legal practices, where customers research and compare options before booking, often using AI tools. If you're unsure, we'll recommend the right fit.
It depends on your competition, profile history and starting point. Profile and citation fixes can show movement within weeks, while reviews and authority compound over months. Progress is tracked from your first report.
A geo-grid measures your Google Maps ranking from multiple points across your service area. It shows where customers can find you, where they can't, and how you compare with local competitors.
Yes. Service-area businesses can hide their address on Google and show the areas they serve instead. Rankings are usually strongest close to your verified location, which is why location pages and reviews matter for reaching further suburbs.
Yes. We can optimise as many locations as you need. Each location needs its own optimised Google Business Profile and location page, so additional locations are quoted separately.
With Google controlling its results, no reputable agency can guarantee a specific Google Maps position. What we do commit to is improving the signals that influence local rankings and reporting transparently on your progress, including your geo-grid results.
The one-off setup fee covers everything needed to launch your campaign. That includes an audit of your Google Business Profile, website and citations, a baseline geo-grid of your Google Maps rankings, your custom strategy and 90-Day Roadmap, and your tracking setup. Your first report then starts from a clear baseline.
After your initial 6 months, your plan continues month to month, with no new lock-in contract. You can stay on your current plan, change plans or cancel with 30 days' written notice. Most clients choose to continue, because stronger Google Maps rankings and reviews keep bringing in more calls and enquiries as the campaign progresses.