The Situation
This family-owned plumbing business serving residential and commercial clients in Sydney had been relying on word-of-mouth referrals and Google Maps to attract clients. Despite having a functional website, their online visibility was low, and they were losing potential leads to competitors appearing at the top of search results. Traditional SEO methods had been inconsistent, and website traffic was minimal.
Objectives
Our Approach
1. Technical & On-Page Optimisation:
- Fully optimised website structure for Google’s Answer Engine, including FAQ schema, service pages, and structured data.
- Mobile-first design improvements to enhance user experience and conversion rate.
2. Content Strategy & AEO:
- Created hyper-local content targeting searcher intent, e.g., “How to fix a leaking tap in Sydney” and “Emergency plumbing services in Parramatta.”
- Implemented structured snippets and optimised content for voice search and featured snippets.
3. Off-Page Authority & Local Signals:
- Built high-quality local citations and backlinking from industry-relevant sources.
- Managed Google Business Profile with optimised categories, posts, and reviews to improve trust signals.
4. Analytics & Reporting:
- Monthly performance reports highlighting traffic growth, keyword visibility, featured snippet wins, and lead conversions.
Results After 6 Months
Organic traffic increase
Client Feedback
"Next-Gen SEO completely transformed our online presence. We’re now visible to clients actively searching for plumbing services in Sydney, and the leads are consistent. The investment paid for itself within months, and the process was easy to follow."