What is a Meta Description

What is a Meta Description
A meta description is the text that appears underneath a search engine result listing. While this text is no longer used by search engines to assist in determining your website’s keyphrase rankings, it is still very important to optimise as your description is very likely to influence the click through rate of search engine users. This text should tell potential visitors about the page that has been returned in the search results and should be limited to approximately 160 characters.

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