A meta description is the text that appears underneath a search engine result listing. While this text is no longer used by search engines to assist in determining your website’s keyphrase rankings, it is still very important to optimise.
By optimising your meta description, you might not influence search engines, but you are far more likely to influence search engine users and entice them to click through to your website i.e. increase your Google SERP CTR – a metric that can be monitored in Google Search Console.
When optimising your meta description, you should tell potential visitors about the page that has been returned in the search results and it should be limited to approximately 160 characters.
Your meta description is just one very small piece of the SEO puzzle, so if you’re keen to move up the Google SERPS – just get in touch, and we’ll devise am SEO Strategy that’s right for your business.
If you need some help with your digital marketing strategy, then contact DigitUX – that’s what we’re here for!