what is ab testing

What is A/B Testing?

What is A/B Testing?

A/B testing, (also known as split testing), is a marketing method which tests two variables against one another to identify the variable that results in the higher conversion rate.

if you cant measure it you cant improve it









ab mobile testGenerally speaking, an A/B test includes a “control” (where no changes are made) vs the “variable” (where one element is different to that of the control). After testing the 2 against each other for a considerable duration of time, the element that is argued to give a better result is called “treatment.”

A/B tests are a great, simple way to continue fine-tuning your website or online campaign for increased conversions. Even just a simple change or 2 to landing page, contact form, choice of words or colour of a button can make a significant impact on your marketing results.

If you’ve made an A/B test that you would like to share with others, let us know in the comments. Or, talk to DigitUX about how you might get started with A/B testing to improve your online conversions.