Local SEO 101 in 2021

What is Local SEO (Search Engine Optimisation)?

Local SEO helps improve ranking positions in search engines in geo-targeted locations such as cities or states. As a result, local SEO also helps to increase your brand exposure and awareness upon search engine users.

64% of local customers use search engines and directories as their main source to find local businesses?

How to Rank for Local SEO?

Local SEO is just that – local. If you want to rank locally then be sure to include the following items in your Title Tags and Content:

  • Your city and/or state
  • A local phone number
  • A real physical address - no PO Box!
  • A relevant area code

Beyond the locality of your content, be sure that URLs, Headers, Content and Images are all abiding by the following rules:

  • Relevant to your keywords - careful, no keyword stuffing!
  • Descriptive of the web page
  • Informative to the user - not the search engine
  • Unique
  • Updated as regularly as possible

How to Stand Out From Local Competition?

The most fundamental aspect of local SEO is being mobile friendly.

50% consumers who conducted a local search on their smartphone visited a store within one day? On top of that, one of Google's latest algorithm updates give greater ranking preferences to websites that are mobile friendly.
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Bonus Local SEO Tips

In addition to perfecting the above on-page local SEO tips, here are a couple more things you can do to help push your local SEO up:

  • Claim your business page on Google and BingThis is one of the most important off-page SEO factors that you can implement!
  • Always use unique, quality images for your listings and websiteIf you’re using stock images and your competitor is using authentic business images, then chances are that a potential customer will choose the authentic images more often than not!
  • Ask your customers for reviewsReviews are critical, especially in 2021! Make sure you’re asking customers for positive reviews, but also make sure that you earn those positive reviews and respond to all customers who have taken the time to leave you a review.