You may or may not have considered Twitter as a social media channel for your business but it is an extremely powerful channel, reaching an extremely large volume of people (potential customers!). In this blog post, we're going to show you 3 simple steps to set up your very own Twitter account for business. Let's get into it!
First thing’s first, go to https://twitter.com/ and sign up for a new Twitter account immediately on the home page. As of July 2016, the below screen shot shows 2 ways that you can sign up.
Once you've clicked to sign up, you'll just need to enter some details such as your name, email and a password. Then, there are a few things that you should add in order to get the most out of your new Twitter account. We'll give you a quick rundown of these below:
The username is how you will forever be known on Twitter so make sure it tells visitors exactly who you are, but most importantly - KISS (Keep It Simple Stupid). If you can select a username which closely relates to your company name, then this is advisable. If it's not available, try adding in some abbreviations, variations or locations. For example, Sue’s Sewing Services might not be available so try Sue’s Sewing, Sue’s SS, Sue's_Sewing_Sydney. When it comes to usernames, the shorter the better.
Here is where you can give viewers a quick intro into your business. You get 160 characters to describe your business. Be clear, simple and concise and don’t forget to use #hashtags and @mentions if appropriate.
This one is quite self-explanatory. Simply add the location of your business (or head office) and link to your website. Now when people follow you or discover your Twitter profile, they will also discover your website.
When it comes to creating a profile, the more you can flesh it out, the better. This means adding a profile image, a header photo, background image and filling in as much info as possible. The best images to use are ones that relate to your business, such as a logo, work environment, products and services.
To get some foundation followers for your new account, start reaching out to those you already know. These might include friends, family, existing customers, or people that might already be a fan on your Facebook or other social media pages.
Another great way to increase your followers is to create a Twitter Follow Button, which you can put on your blog, website and with existing social media buttons. Remember, it works both ways with Twitter so reach out to other similar accounts and start following them as well. Who knows, they might just start following you back!
Now that you have a list of followers and are following a list of others, it’s time to get social!
When you start tweeting out to the world on Twitter, be sure to keep your tweets insightful and engaging - all the while staying relevant to your brand and industry. Try not to make it ‘salesy’ as no one will want to follow you. The goal is to be helpful to your followers so that they engage more with you.
As for the people that you're following, you can start engaging straight away by ‘favouriting’ a Tweet, ‘re-tweeting’ a tweet that's been made or commenting on a tweet. Again, make sure that it is all relevant and no sales pitches! Getting social on Twitter is easy as 123.
#Hashtags are used in order to group similar information. For example, the hashtag #joggers would group all shoes that you can use to jog in. So when you search #joggers - that's exactly what you (should) see. Be sure to use a relevant hashtag in all of your tweets to increase your reach.
That’s it! You now have a fully functioning Twitter account that will live a long and healthy life if you are consistent and relevant with y our engagement.