As of the 23rd of September, 2016 - Google has confirmed Penguin is now part of its core algorithm. This means that SEO changes will now be updated almost in real time, rather than having to wait months for Google to catch up.
Previously, Google’s algorithm would take a while to catch up with demotions and promotions of organic rankings and links. So if you get rid of spam that is linked to your site, you won’t need to wait too long to see improvements in your site traffic, it should now happen a lot faster thanks to the Google Penguin 4.0 Update.
Google says another change is that it has made penguin more ‘granular’. What it means by this is that spam is devalued through its algorithm, through the adjustment of website rankings based on spam signals. This will affect the spam ranking rather than the ranking of the entire website.
Websites that have dodgy and spammy links connected to them will be influenced with this update in Penguin 4.0, and almost immediately. It can sometimes take time and be a little difficult to clean up these links, but it can be done.
For example, low quality directories, links from irrelevant websites or over optimised anchor text may penalise your website through this new update.
If you are one of the sites that has unwanted and unhelpful links connecting to and from your pages, you will need to clean it up. You can use monitoring tools which you can find online to help highlight these unhelpful links and identify which areas can be harmful to your site.
Next, you'll need to remove all of these connections and links. To further improve the quality of your website, you should try and attract positive coverage and new, healthy and relevant links to your pages. You should be able to do this through innovative content marketing.
For site owners who have been practicing ethical SEO, the Google Penguin 4.0 Update will be welcome. For those who have been engaging in shady practices, it’s time to clean up your link profile, and quickly! All in all, Google's latest update is another positive step for search engine users who just want to be served the best, most relevant search results.