Ok, so nobody is denying that keyphrase rankings in Google and other search engines are important, but we do need to set some things straight. For instance, if an SEO company is guaranteeing you 1st page results, you should always ask:• What are you ranking on page 1 for?
More often than not, SEO Companies offering 1st page guarantees, use irrelevant keyphrases to your business. So while you might get ranking on page 1, it is likely that this keyphrase will not bring in the right types of visitors to increase your sales and enquiries. Remember, if it sounds too good to be true, it probably is!• Once a visitor clicks onto your website; will they convert?
This comes back to relevancy. Any successful SEO campaign will be built on strong, relevant keyphrase foundations that are relevant to your business and are likely to convert into sales.• Pages 2 & 3 aren't the end of the world
If a search engine user is serious about a product or service, they are likely to be going a lot deeper with their research. This means that they are highly likely to click over to pages 2 and 3 to find the product that's best for them. In fact, evidence suggests that the top ranking positions on pages 2 and 3 of Google have similar high CTRs as page 1.• Google Maps, Google Shopping, Google AdWords – you name it, are regularly re-arranging the organic search results and even making them smaller.
Once upon a time in the land of SEO, Google used to have a traditional list of 10 organic ranking positions per search engine results page (SERP). These days, this has changed drastically as Google pushes other aspects of their online marketing, with the number of ranking positions sometimes down to as little as 6 or 7. So it's no surprise to learn that this is another reason that has got people clicking past page 1.So, with these things in mind, aim for page 1 rankings BUT if you are trying to rank well for a relevant keyphrase then you need to take it a step further and ensure that your high traffic volumes are converting into sales.
While there is some overlap between an SEO Specialist and an IT Specialist, including more of the technical SEO aspects such as uploading XML sitemaps and implementing re-directs, your IT department is also very adept to configuring a multitude of non SEO jobs.
Hiring an SEO Specialist or outsourcing your SEO to a reputable SEO Company like DigitUX will ensure your website will have the optimal combination of both technical and marketing best practises that will maximise your SEO results. SEO Specialists live and breathe SEO every day and are always aware of the latest algorithm updates and changes to keep your results on track, not to mention having access and knowledge of all of the right tools to select the best converting SEO keyphrases for your SEO Campaign to build off.
There are a LOT of SEO software and tools out there all claiming to provide you with the best SEO keyphrases, results and 1st page rankings. While all this might sound great for just a couple of hundred dollars, most companies come to realise it’s money down the drain. The sophisticated programming software that's out there makes a great assistant to an SEO Specialist but should not be used as its own SEO management tool. SEO Specialists will know if the recommendations a software program are making, are worth implementing and they also constantly have their finger on the SEO pulse to implement trends or changes to algorithms.
SEO is a long term strategy that can yield some very rewarding and profitable long term results, however, this is very unlikely to happen if you just open your wallet and expect the software to stay up to date and do the rest for you. Luckily, SEO is also an affordable marketing strategy so it is advisable to pay for an affordable SEO package who will manage your campaign and allow you to continue to perform your job.
While building an online presence around the web is vital for online success, SEO has changed to make link building more about quality than quantity. If you’re tossing up whether or not to purchase those 1000 links from overseas, then think again. Building poor quality links are usually irrelevant toy our business, even the country you operate in, flagging Google’s suspicions over the quality of your website and can even penalise you. Any reputable SEO company will build your online profile with high quality, relevant links like we do here at DigitUX.
As SEO has evolved, it is now, more than ever, reliant on social signals to improve your search experience. Why? Because SEO has always acted as a means of online word of mouth, such as links and referrals. Therefore, when it comes to social, SEO takes recommendations and reviews from your friends and family seriously. If you don’t have a social media strategy, don't panic, just select 1 or 2 social media platforms that are relevant to your business and get cracking – Google is watching!
While this myth seems logical on the surface, it just isn’t true. No matter how many pages your website has, there is no guarantee that all of these pages will even get indexed or be of any relevancy to visitors. If you’re looking to improve SEO efforts, only add new pages that provide visitors with new and relevant information. If you’re not, then put your efforts into making the existing pages better and more up to date – it will more worth your while!