What is Clickbait?

Chances are you have probably heard the term ‘clickbait’ or have even been ‘baited’ personally – but what is clickbait exactly?

Clickbaits are luring content that attracts readers to click on particular URLs and websites. The way they work is simple- they tickle your emotions and curiosity to ensure you click on the available content. Before curiosity, clickbait, play with your emotions. They either get you excited or worried enough to click on their links.

A typical thing with Clickbaits is that they do not produce tangible information in the main contents. For this reason, readers lose trust in websites that use clickbaits more often.

Are Clickbaits bad? Not exactly; there are still good sides to using Clickbaits. Clickbaits can still be used ethically to increase traffic to a website. Aside from boosting website traffic, there are other purposes of Clickbaits. This content discusses the purpose of Clickbaits and their authenticity.

The Purpose of Clickbaits for Publishers and Content Creators

Clickbait serves several purposes for publishers and content creators:

1. Boosting Web Traffic and Engagement:

The primary goal of Clickbaits is to drive more traffic to a website, which will invariably increase other metrics like clicks and covers on rates. It is important to mention that clicks and conversion rates are vital parts of any website metric for trustworthiness; hence they are targeted using clickbaits.


2. Aiding Social Media Sharing:

Clickbait also aids wide sharing on social media platforms due to its intriguing nature. Experts say that more people spend time on social media than on news websites, so it is easier to use Clickbaits to share information on social media.

3. Building Brand Awareness:

Clickbait can introduce new audiences to a brand or website and encourage them to explore other, more substantial content.

Finding the Balance: Authenticity and Transparency

In a digital landscape dominated by clickbait, content creators and brands must balance captivating their audience and maintaining authenticity. Engaging headlines and visuals can still be effective without resorting to misleading tactics. Transparent and honest content establishes trust and fosters a loyal and engaged audience that values the source’s credibility.

Conclusion: Navigating the World of Clickbait

It is already established that Clickbaits have two sides to website development: positive and negative sides; however, the positive sides can be focused on more. How about providing more informational content with attractive headlines to keep your readers hooked? This is a sure way to boost your clicks. If you’d like to know more about driving traffic to your website, talk to DigitUX about our affordable SEO services today!