What Makes A Good Landing Page In 2022?
In the world of digital marketing, a landing page is a standalone web page that appears in response to clicking on an online search engine result or an online advertisement. The purpose of a landing page is to convert site visitors into sales or leads. A lead is generally defined as someone who has shown interest in your product or service by filling out a contact form or signing up for a newsletter. There are many factors that go into designing and creating an effective landing page so that businesses can maximise the number of leads and conversions.
In this blog post, we will be discussing what makes a good landing page in 2022 and how you can create one for your business.
Layout and Design
The layout and design of your landing page are important factors to consider. The layout should be simple and easy to understand. All the elements on the page should be easy to find and the navigation should be self-explanatory. The design should be pleasing to the eye and visually appealing. It should also be mobile-friendly so that it can be easily viewed on all devices.
Bold Headline and Strong Copy
The headline of your landing page is probably the most important element. It should be clear, concise, and attention-grabbing. The headline should give the visitor an idea of what they will find on the page and what they can expect if they stay on the page. Following on from the headline, you’ll also want to make sure that the copy on the page is easy to read and free of grammar errors.
Small business SEO is incredibly important, so keep this in mind when writing content (or get someone who knows SEO to help you out). The call-to-action (CTA) should be visible and stand out from the rest of the copy on the page. Remember – the CTA should be actionable and make it clear to the visitor what they need to do next in order to take advantage of your offer.
Images are another important element on a landing page. The images should be relevant to the offer and help to improve the conversion rate. Images can also help to break up large blocks of text and make the page more visually appealing. Videos are also a great way to improve the conversion rate on a landing page by providing more information about your product or service in an engaging way.
Offer and Value Proposition
Your offer needs to be relevant to your target audience and something that they would actually want or need. Your value proposition is what makes your offer unique and different from your competition. It’s important to remember that people are generally more interested in what they will get out of an offer rather than what you will get out of it.
Creating an effective landing page is essential for any business that wants to succeed in digital marketing in 2022. There are many factors that go into designing and creating a good landing page, but if you keep these tips in mind, you will be well on your way to success!
Still not sure how to create a landing page that converts?
If you’re still not sure how to create a landing page that converts, we can help! At DigitUX, we offer effective and affordable SEO services that can help improve your website’s visibility and ranking in search engines. Contact us today to learn more about our services and how we can help you grow your business online!