If you’re a small business with a focus on digital marketing, then content marketing should be at the forefront of your radar. While it’s common for businesses not to understand the true value that content marketing can create for a business, that doesn’t mean that you shouldn’t take the time to find out.
What’s more, successful content marketing takes time – both to create, implement and see results. So, if you’re going to implement content marketing into your digital marketing strategy, then you need to ensure you’re doing it properly to ensure the best results for your business.
We’ll start at the beginning…
WHAT IS CONTENT MARKETING?
The Content Marketing Institute provides a good definition below:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
WHY SHOULD I INCLUDE CONTENT MARKETING IN MY STRATEGY?
There are many reasons why businesses should include content marketing in their digital marketing strategy, with three important reasons including:
- INCREASE CREDIBILITY
When your business can demonstrate a wide array of relevant, unique and up to date content on topics that are specific to your business and industry – this increases the levels of trust, credibility and awareness about you as a business.
Content comes in many forms, so this might include regular blog posts about industry specific topics, detailed product descriptions, resources that your customers might find useful and even social media posts with tips, facts and insights.
2. TO GET FOUND
You may have heard of the saying ‘content is King’ when it comes to Google – and it’s because there is a lot of truth to that. Google’s bots (and all search engine bots) exist to scan and index content. Without content, Google may not even know that you exist!
Therefore, you should invest in quality content for your website that exists to serve your users (customers) first, but also can be indexed by Google. The best results for both users and results in Google come from high quality, unique and fresh content. So, be sure to re-visit your website’s pages from time to time to ensure this is the case. Plus, maintaining a blog with regular posts will also help immensely.
Content marketing has to be one of the most cost-effective digital marketing tactics that any business can implement. The biggest cost, however, is time. Creating high quality content on a regular basis is a time-consuming task. So if you’re going to implement content marketing into your strategy, you’ll have to take the time to reap the benefits.
4. GENERATE LEADS
Rest assured though, there are stacks of benefits that can come from a solid content marketing strategy, including the ability for it to generate inbound leads. Essentially, this means that your customers are ‘coming to you’ for your knowledge, products and services and not the other way around. In essence, you have established your business as somewhat of an industry ‘expert’ in relation to your competitors – very important.
Furthermore, if you’re providing top quality content on a regular basis, your customers will look forward to receiving and reading this content (perhaps via blog or e-news subscriptions) and are even more likely to ‘share’ this content with others – without costing you a cent!
We hope that this post has helped your business to see why content marketing is a must for any size business! If your business doesn’t have the time to maintain a high quality content marketing strategy, then DigitUX can help. We offer affordable Australian content writing services that help you reap all of the benefits without taking up your time. Your business can choose to have as much input into the content, including topics, images etc., or you can leave it completely to us. Just get in touch to find out more.