What is Behavioural Analytics & Why Your Website Needs It
Behavioural analytics is a method of monitoring and analysing how users interact with your website i.e. the user’s behaviour, so that you can enhance your website to increase conversions.
It’s used in project management to verify that a product fits the demands of its users. For instance, if you have a SaaS product, you may utilise behavioural analytics tools to identify bottlenecks or patterns in your users’ interactions with your product. This allows you to identify areas for improvement.
Behavioural analytics may assist you in understanding which features people interact with most frequently so that you can generate additional content around those features. Behavioural analytics, as opposed to demographic statistics, focuses on behaviours users perform on a website to collect data on all sorts of users, not simply the demographic they fit into.
What’s more, behavioural analytics is based on increasing the conversions of your existing web traffic, which means that you can maximise your website’s potential without having to continually push for significant web traffic increases.
What's the Significance of Behavioural Analytics?
The goal of behavioural analytics is to ensure that your website satisfies the demands of your users. This implies that you must understand what your customers want and need from your website, as well as how they utilise it.
At a minimum, behavioural analytics tracks user behaviour, such as:
- What web pages users visit
- How long they stayed on the site
- Heat mapping to show hot spots of the website
- Click maps to show whether or not users clicked on anything or not
These insights are beneficial in creating affordable small business digital marketing strategies.
Types of Behavioural Analytics
As one might imagine, behavioural analytics is typically used to increase sales and enquiries on a website by identifying bottlenecks, blockages and opportunities.
- E-commerce and retail: This kind assists in making product suggestions and forecasting future sales trends based on consumers' present preferences.
- Online gaming: This helps forecast use trends and preferences for future products. As gaming firms move away from boxed products, they turn to behavioural analytics to target their players with customised in-game upsells.
- Application development: Companies may learn how consumers use apps to foresee future trends. Like online gaming, analytics will offer upgrades within the app based on behavioural patterns.
- Security: This analytics is used by government organisations and business enterprises worldwide to discover compromised information by detecting anomalous behaviour.
These insights are beneficial in creating affordable small business digital marketing strategies.
How Can Behavioural Analytics Benefit Your Small Business?
Behavioural analytics is critical for improving your company’s engagement, conversion, and retention rates. Every team member should be able to acquire the actionable insights they need to answer various questions and exploit data in ways that didn’t seem conceivable previously with the correct behavioural analytics solution.
At DigitUX, we employ a variety of user behaviour monitoring approaches to determine how people interact with your website to find new possibilities or present roadblocks.
If you’re looking to turn more of your existing web traffic into paying customers, then visit our Behaviour Analytics page for more information, or call us on (07) 3535 0633
