Often times when you’re a small business with limited time, budget and resources you overlook the important things in order to ‘tick a box’ – and the debate of whether having a website or a Facebook page is no exception.
While we agree that a Facebook page can sound quicker, easier and cheaper to get up and running – here are 5 key reasons why we highly recommend you invest in a website for your small business.
1. Credibility
While you might be able to get your Facebook page up and running in no time, there’s no substitute for credibility.
A dedicated website for you business will undoubtedly boost trust and awareness compared to a Facebook page where there any very little entry barriers for creating one i.e. this means that there could be thousands of scammy low quality pages out there on Facebook.
2. Professionalism
Your website essentially acts as your very own ‘storefront’ or ‘hub’ that every customer and potential customer is presented with. It belongs to your business and gives customers insight into who you are and what you do.
With a website, you have the ability to create the exact professional appearance and information to the types of customers you want to attract and retain – a Facebook page typically doesn’t allow the same levels of flexibility or professionalism.
You can even compare your website to a ‘real world’ store front. For example, you wouldn’t want your store front to be hard for customers to access, or see your products/services, be left unattended or have paint peeling off the walls.
3. Visibility
Did you know that over 90% of active internet users access the internet on their mobile phones?
It’s a global trend that is ever increasing, and has been fast-tracked thanks to the COVID-19 global pandemic.
If your business doesn’t have a website, then your business significantly decreases its chances of increasing its customer and revenue base.
4. Control
Compared to a Facebook page where the content, style, structure etc. are all determined by Facebook’s rules, a website can provide your business with a much higher level of control.
For instance, you can style the site to entirely match your branding and can upload images, reviews, videos and more – on any page you like, and in sizes and styles of your choice.
This increased level of control, also helps feed back into increased levels of professionalism and credibility.
5. Affordability
The cost of a professional small business website isn’t as costly as you might think it is. Plus, it’s a long term investment that belongs to your business forever.
At DigitUX, we work with a variety of small businesses across Australia and can get your business its very own digital presence for an affordable price – just ask us!
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