The 8 Most Essential Types of Keywords for Effective SEO
Keywords play a vital role in search engine optimisation (SEO) by enabling search engines like Google to understand the nature of your content. They also allow you to comprehend search intentions and shape your content strategy.
Here are the best types of keywords to integrate into your affordable SEO strategy.
1. Short-Tail and Long-Tail Keywords
Short-tail keywords are generic, widely used terms with high search volumes and competition, while long-tail keywords are more precise, specialised, and focused and are characterised by lower search volumes and competition.
For example, “locksmith” is a short-tail keyword, while “24-hour emergency locksmith services in Sydney” is a long-tail keyword.
2. Seed Keywords
A seed keyword is a one or two-word short-tail keyword with a high monthly search volume but high competition. You can always use them to unlock new keywords at the start of your keyword research process.
3. Primary and Secondary Keywords
4. Low-Competition Keywords
For any SEO campaign, there should be less focus on keywords that most businesses are trying to rank for (high-competition keywords) and more emphasis on those that provide less competition (low-competition keywords).
Although they might have a limited search volume, low-competition keywords can be easier to rank.
5. Keywords by Search Intent
The purpose or motivation behind a user’s intent can be expressed through a keyword. Search intent can be informational, navigational, transactional, or related to a commercial investigation. An ideal example of such a keyword is “local locksmith near me.”
Search intent has become an increasingly important factor in Google’s ranking algorithm as the search engine continues the importance of delivering the most relevant search results possible.
6. Competitors' Keywords
Once you identify your competition’s keywords, you can use them as seed keywords for your SEO strategy or target them all together.
Targeting competitor keyphrases should be used with caution however, as you still want to ensure that your keywords remain relevant to your core offerings and website.
7. Branded and Unbranded Keywords
Branded keywords have keyword phrases that incorporate your company’s or product’s name, while non-branded keywords do not specifically mention the company name, although they, too, are pertinent to your organisation.