There’s no doubt about it – having a nice, fresh, new website makes a business look and feel good. It’s also a must have so that a business can continue to deliver customers and potential customers with a positive user experience (UX).
However, the biggest challenge with websites and the online world is the rate at which trends and technology advance. So, the question is: how often should I redesign my website?
Again, this is mostly due to the fast pace of the online world and is an average benchmark of the time frame a website’s design will feel fresh and competitive.
Should you redesign your website every couple of years?
As a digital marketing company that lives and breathes in the digital world, we do recommend that you take note of how long it’s been since your website was created or last refreshed. However, the final answer really depends on your business.
Here are some additional factors that shouldn’t be ignored when considering whether or not to redesign your website:
The average lifespan for a website is 1.5 to 2.5 years – Business 2 Community
1. Has your brand or business goals changed?
A great first question to ask is one of relevancy – does this website still represent who we are and what we stand for?
2. Changes in the Digital World
Sometimes our hand can be forced to act before we are entirely ready, especially when it’s being forced by a giant like Google. For instance, Google’s ‘mobile-first-indexing’ was a substantial reason to refresh your website if you didn’t already have a mobile friendly version. Why? Because if your site isn’t mobile friendly then you risk your rankings in Google, and in turn, lose out on lots of web traffic.
3. Is Your Current Website Fulfilling its Objective/s?
Take a deeper dive into the numbers to help you determine if the site is still doing the job it was intended to do.
- How many users are coming to the website?
- How long are users staying?
- What is the Bounce Rate?
- What is the Conversion Rate?
Once you have a better understanding about how your website is performing, you can then make the decision on whether or not a web design refresh would assist in enhancing the figures.
4. Is your Website Too Slow?
Not only is a fast website crucial for impatient online users, but it’s also an SEO ranking factor. Try testing your website out for its speed using free tools like Google PageSpeed Insights or Pingdom.
5. Is There Enough Budget For A Redesign?
If the reasons stack up, then you could be doing more harm than good by not spending money on revamping your website.
At DigitUX, we work with a lot of small and medium business with modest budgets and have priced our quality services accordingly. If your interested in a new website but the cost is stopping you, have a chat with us about our flexible pricing and payment options.
Remember, at the end of the day, your website represents who your business is, in the online world – even more than your social media channels.
Your website should be up to date and provide users with all of the information they could ever need in relation to your business. That might include FAQs, contact details, resource pages, product/service information, privacy policies – the list goes on!
So before you rule out your next web design refresh – go through the above points and make an informed decision. Most of the time, it will make sense to keep up to date in order to remain a company that is seen as professional, credible and trustworthy.
Next time you’re looking to do business with somebody, take a moment to think about how their website might be affecting your decision of whether to do business with them or not.
We’re here to help! Just reach out if you would like us to take a look at your website and some possible new options and pricing for a web design refresh.