There are lots of different approaches to generating traffic on your website or social platforms, but what’s more important is what these visitors do when they reach you.

Conversion rate optimisation (CRO) is a useful way to transform those visitors into conversions, leading to a boost in revenue. In this article, we’re going to discuss everything your business needs to know about conversion rate optimisation (CRO).

What is Conversion Rate Optimisation (CRO)?

In plain terms, conversion rate optimisation (CRO) is a strategy used to increase the number of users who act in a certain way when they go to your website. These actions vary depending on your needs and might include making a purchase, signing up for a newsletter or clicking on a link.

CRO is a process that allows you to focus and learn about what motivates and encourages users to perform an action. This, in turn, allows you to tailor your efforts so that you can provide an improved user experience (UX). Ultimately, all of this works towards improving conversion rates for sales, subscriptions, revenue and other important metrics.

How To Calculate Conversion Rate

Your conversion rate can be calculated quite easily using a simple formula, which is available below:

Conversion rate = Number of conversions / Total visitors x 100

So, if your website made 20 conversions with 400 visitors to the site over a month, then the formula would look like this:

20 / 400 x 100 = 5% conversion rate

How To Improve Your Conversion Rate

The best way to improve your conversion rate is through the use of specialised CRO or behaviour analytics tools. These applications can help analyse your website and determine the cause of under performance. It’s a useful way to find out why customers aren’t clicking a link or making a purchase through your website.

Once you know the issues that your visitors are experiencing, you can make adjustments to the pages through things like A/B testing to find the best solution to your particular problem. This is the basis for improving your conversion rate

If you’re looking to drive more traffic to your website, or increase conversions get in touch with our specialists at DigitUX today on (07) 3535 0633.

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