Behavioural Analytics

INCREASE CONVERSIONS

Find out how visitors are really using your website

No matter if your website has 50 or 50,000 monthly website visitors – it’s easier to increase the conversions of your existing website traffic then to increase web traffic further with the same results.

By finding out exactly how visitors are using your website and eliminating all ‘guess-work’, we can drastically improve the number of leads and conversions through your website.

We’ll track and analyse web traffic before implementing AB and multivariate testing on your website to confirm the results. The results might just surprise you!

OUR PROCESS

Successful conversion optimisation requires comprehensive data & analysis, testing & refinement

STEP 1 >
STEP 2 >
STEP 3 >
STEP 4 >
STEP 5

01 – Consultation

Your Conversion Specialist will schedule a telephone appointment with you to discuss the nature of your business, your business goals and objectives and other relevant information to assist us in forming a tailored strategy, designed to increase website conversions.

 

02 – Setup

It’s time to setup your data tracking so that we can record exactly what your website visitors are doing and not doing on your website.

 

03 – Reporting & Analysis

The time has come to see the results. Your Conversion Specialist will take you through the insights of your analytics data and explain where the next recommended steps lie.

 

04 – Testing

Your Conversion Specialist will then implement your recommended A/B Test or Multivariate Test so that we can confirm the hypothesis established in the data collection and reporting stages.

05 – Refinement

Once we establish the outcome of our tests, we will publish the winning variant live to your website so that you can enjoy the increased number of conversions indefinitely.

With one hurdle out of the way, we then turn our focus to another area of your website where conversions can be increased and repeat the process again.

DID YOU KNOW

63% of businesses say that generating traffic & leads is their biggest marketing challenge.

CONVERSION FAQS

Frequently Asked Questions

WHAT IS BEHAVIOURAL ANALYTICS?

Behavioral analytics is an area of data analytics that focuses on providing insight into the actions of people and their behaviour on a website.

HOW DOES BEHAVIOURAL ANALYTICS WORK?

Behavioral analytics is based on hard data. It uses the volumes of raw data people use while they’re on on a website. This data is collected and analysed, and then used as the basis of making certain decisions, including how to determine future trends or business activity, including ad placement.

HOW QUICKLY WILL MY LEADS & ENQUIRIES INCREASE?

The first crucial step to increasing conversions through our Behavioural Analytics tracking is to first see how visitors are using your website. This “data collection” period is generally carried out for a period of 45 days to ensure accurate data collection.

The second crucial step is to “test” the hypothesis of your data collection, which will again require a “data collection” period of approximately 45 days.

Once we have collected and tested the data (as above), we can then determine and implement which actions lead to more conversions and enquiries. We then repeat this process so that we can continually work towards achieving a higher number of conversions.

WHAT IS A/B SPLIT TESTING?

A/B testing is a method of comparing two versions of a web page against each other to determine which one performs better. Essentially, when a visitor comes to your website, they will either be shown Version A (the control/original web page) or Version B (the variation).

HOW MUCH DOES IT COST FOR DIGITUX ANALYTICS SERVICES?

Our Behavioural Analytics tracking and AB Testing requires a once-off setup fee of $90. For further information on pricing in relation to your website specifically, please contact us.

ARE THERE ANY LOCK IN CONTRACTS?

Nope. To cease your Behavioural Analytics services with DigitUX, we just require 30 days notice.

DO YOU OUTSOURCE YOUR ANALYTICS TRACKING & CAMPAIGNS?

Nope. We pride ourselves on being a reputable Digital Marketing Consultancy agency and we don’t believe that best results come from outsourcing to overseas.

Your Conversion Specialist will be located in our Brisbane head office and will know the ins and outs of your Campaign and will be available for support throughout the entire process.

SUCCESS STORIES

Supercharge your conversions, just like these clients

We can highly recommend DigitUX as we are able to focus on our own business whilst DigitUX does the marketing. If you want no-headache digital marketing with website optimisation, DigitUX is the place to contact! Best customer service as well as high-level reporting! Great value for money!

Tineke Millard
Operations Manager

Get in Touch

If you’re looking to start a successful Conversion Campaign, we’d love to hear from you!