Behavioural Analytics

Behavioral analytics is based on hard data. It uses the volumes of raw data people use while they’re on on a website. This data is collected and analysed, and then used as the basis of making certain decisions, including how to determine future trends or business activity, including ad placement.

The first crucial step to increasing conversions through our Behavioural Analytics tracking is to first see how visitors are using your website. This “data collection” period is generally carried out for a period of 45 days to ensure accurate data collection.

The second crucial step is to “test” the hypothesis of your data collection, which will again require a “data collection” period of approximately 45 days.

Once we have collected and tested the data (as above), we can then determine and implement which actions lead to more conversions and enquiries. We then repeat this process so that we can continually work towards achieving a higher number of conversions.

A/B testing is a method of comparing two versions of a web page against each other to determine which one performs better. Essentially, when a visitor comes to your website, they will either be shown Version A (the control/original web page) or Version B (the variation).

Our Behavioural Analytics tracking and AB Testing requires a once-off setup fee of $90. For further information on pricing in relation to your website specifically, please contact us.

Nope. To cease your Behavioural Analytics services with DigitUX, we just require 30 days notice.

Nope. We pride ourselves on being a reputable Digital Marketing Consultancy agency and we don’t believe that best results come from outsourcing to overseas.

Your Conversion Specialist will be located in our Brisbane head office and will know the ins and outs of your Campaign and will be available for support throughout the entire process.