5 Reasons Your Website is Pushing Visitors Away

5 Reasons Your Website is Pushing Visitors Away
5 Reasons Your Website is Pushing Visitors Away
If you’ve hard enough to earn a web visitor, then you must do your utmost to catch the visitor’s attention and hold it – which is a LOT easier said than done. First of all, you only have about 3-5 seconds to grab your visitor’s attention so if you fail at this, your competitors will thank you because that’s where those visitors are headed! To ensure your website is as inviting as possible, you need to avoid the following 5 reasons that will make visitors leave your website.

1. Your Website Isn’t Mobile Responsive

In 2016, this really isn’t an option. Mobile search now accounts for approximately 60% of all searches made online – that’s staggering! Therefore, your website MUST be responsive (mobile friendly) so that every visitor, on every device has the ultimate viewing experience of your website.

In fact, in May 2016, Google updated its algorithm so that it now gives mobile responsive websites a higher preference in the mobile search results, while pushing those that aren’t mobile responsive WAY down the mobile results pages.

Not sure if your site is responsive?

There are a number of ways that you can check to see if your site is mobile responsive.

1. There are lots of free tools that can provide you with this information, but Google’s Mobile-Friendly Tester is probably all you’ll need.

2. You can simply resize your browser window on your desktop.

3. Take a look at your website on your own mobile and tablet

2. No Clear Call to Action, Confusing Navigation / Structure

There’s no two-ways about it, content needs to be easily accessible. If you’re visiting a website, all you’ll want to do is find the exact information you’re looking for as quickly as possible. Generally, a good guide is about 3 clicks but any longer than this might see that visitor ending up on your competitors’ site instead.

These days, information is so readily available you cannot afford to waste people’s short attention spans. Instead, ensure your website has a clear and intuitive navigation where they can always understand where they should be clicking next. A clear call to action will also assist your visitors flow through the site.

Want to see how a visitor is interacting with your site?

Conversion Rate Optimisation (CRO) shows how visitors interact with your website and can help increase leads and conversions. A DigitUX CRO heatmap report will demonstrate exactly this by using sophisticated tracking software. Ask us for a heatmap demo!

3. Poor Design

This can be a difficult one to determine, especially if you have created your website personally and have a close emotional attachment to the site. If you can see past this, you want to identify if your website is too ‘busy’ for visitors. This includes too many images, large chunks of information, small fonts, too many colour choices and so on.

The best websites with the highest conversions are simple, well organised and show credibility of your business. Be sure that your website reflects your business exactly, as it serves as an online office or store-front which can lead to a very lasting impression – good or bad.

Not sure if your website is lacking in design?

We have great designers here at DigitUX so get in contact with us and we’ll help you on your way with any design issues.

4. Your Website Speed is too Slow

If your website hasn’t loaded in about 3 seconds, more than 50% of your visitors will most likely be leaving. On top of that, speed is a Google ranking factor, so the slower your site, the less likely you are to be appearing at the top of the search results.

The bad news is that the most common website features that lead to a slow website include images, videos, scripts and usually anything that makes your site look visually appealing. The good news is, it’s really easy to fix these so that your website’s speed doesn’t have to suffer.

First of all, make sure you’re compressing all of your images and videos. A good target for images is below the 500KB mark.
As for website scripts, the best recommendation is to talk with your developer to make sure your code is cleaned and compressed as much as it can be. At DigitUX, our SEO services also adhere to speeding up websites, so often you can talk to us before your developers.

There you have it, a few extra steps that will increase website speed, provide higher rankings and keep visitors hanging around longer on your website.

Not sure how fast your website is loading?

There are some free tools out there for you to check your website speed, such as Pingdom, Google’s Page Speed Insights or you can talk to DigitUX and get your very own page speed report, complete with recommendations.

5. Content Issues

While design plays a critical role in keeping visitors on your website, it goes hand in hand with content. There’s no point in having a fantastically designed website if the information that you provide to visitors is either out of date, poorly written or just plain irrelevant.

A website that is updated regularly with fresh, unique and relevant content is not only more engaging for visitors, it shows to Google that your website is active and credible which is vital for performing well with SEO.

Is your website driving potential customers away?

DigitUX can help, so give us a call on (07) 3535 0633 or send us an email.

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