5 Affordable Ways You Can Promote Your Small Business Online
Promoting your small business online is essential if you want to reach as many potential clients and customers as possible. However, as a small business, you may not have the funds you need for running large-scale campaigns.
Here, we explore five affordable ways you can promote your small business online and enjoy a great return on investment.
1. Be Present On Social Media
Social media isn’t just for keeping up with friends and family – it is a major component of digital marketing. You should be promoting your business on popular platforms and embedding your social feeds into your website to drive more traffic. This can give your business a more informal yet trustworthy and approachable presence, and create connections with a wide demographic of potential customers.
2. Offer Discounts
Everyone loves the opportunity to get a good deal. Running discounts, giveaways and promotions on a regular basis can help your small business to appeal to people who might not have been ready to take action. When you have drawn customers in with a good discount that isn’t too costly to you, your excellent service should encourage loyalty.
3. Invest in Small Business SEO
SEO is more important than ever before, so make sure that you are using the right keywords, high-quality images, and website functionality (including UX) to ensure you are consistently ranking highly in search results for businesses like yours.
At DigitUX, we provide affordable SEO for small businesses, so just reach out to our friendly team and let us do the hard yards for you!
4. Utilise Email Marketing
Building an email list and sending out useful emails on a regular basis can keep you at the forefront of customers’ minds. This is an affordable and accessible way of marketing – just be careful not to spam people with too many emails!
5. Build Your Blog
Blogging is a fantastic content marketing tool that doesn’t need to be costly. You can create informative and interesting blogs, potentially with plenty of images and video content to drive visual interest, that can give potential and current customers and clients more insight into your values and offerings while making a little more of a personal connection.
If you want to know more about these promotional digital marketing strategies, and how you can access affordable SEO for your small business, then get in touch with DigitUX.
We’re experts at helping small businesses drive their marketing dollar further for proven, long-term results.