3 Must Have Small Business Digital Marketing Tools

If you’re a business owner in 2020, there’s no ignoring the internet – especially if you want your business to succeed. That’s not even to mention the current Covid-19 pandemic which has considerably increased internet consumption and local business support!

Knowing just the right digital tools for your small business can make all the difference in maintaining a competitive edge online. To help out, we’ve shortlisted 3 must have digital marketing tools that we think that all small businesses can make use of in their digital marketing strategy. Did we mention that they’re free!

1. Google My Business (GMB)

Ok, so we have probably mentioned this one before, but that is because it’s super important! Having a Google My Business account is non-negotiable these days. It’s one of the best free digital marketing tools to help increase the exposure and traffic to any business.

A GMB account can provide customers with important business information, images, maps, posts, adjusted hours and much more! To get the most from your GMB account, make sure you make it as complete and detailed as possible.

For more information, or to find out more about our GMB Management services – get in touch.

2. MailChimp

If you have ever tried your hand at email marketing, you have most likely heard of MailChimp. If not, you can thank us now.

MailChimp is an email marketing provider that makes it remarkably easy to implement email marketing campaigns to customers and prospects all over.

It’s flexible platform lets you create your own lists, segments and contacts, as well as design your emails just the way you want.

Ready to hit send? Great – now you can watch the analytics tracking of your Campaign via the MailChimp dashboard. Find out insightful pieces of information such as:

  • – who has opened your email
  • – how many times your email has been opened
  • – the number of emails that bounced
  • – the number of emails that hit unsubscribe
  • – when the emails were opened
  • – the device the email was read on
  • – and much more!

Next time you create an email marketing campaign, we recommend that you give MailChimp a whirl.


3. Canva

If you can’t afford expensive tools like Photoshop, then Canva is a great, free alternative. Its powerful interface is easy to use across different platforms and devices so that you can market to customers whilst ‘on-the-go’. It also comes with templates that are ready to use so that you can complete your masterpiece in no time.

Canva is a great digital marketing tool that can turn your social media posts, blog posts and other visual marketing elements into what looks like professionally designed graphics.


If you know of any other must have digital marketing tools for small businesses – let us know in the comments.