Google Business Profile: Views vs Searches

What’s the Difference between a Google Business Profile View and a Google Business Profile Searches? It's crucial for a business to create or claim their Google Business Profile listing if they want to stay competitive in Google Maps. Google Business Listings, also widely known as Google local listings, Google Maps listings and the Google 3 pack are vital for local SEO success, as they help local customers find you easily. No matter what you know this listing by, ensuring that you have one and that it’s up to date and maintained is a must. Google has also realised the importance of these listings and as such has started providing a wealth of insights for business owners. While there are many insights to be considered, we’ll start with a basic one that can be somewhat confusing to those managing their listings – Views vs Searches.

What’s a Google Business Profile View?

A view occurs when your listing in in ‘view’ of the search engine user. For example, you might be looking for a local company in Google Maps but also find that Google has served you a few more listings underneath the company that you are looking for. So even though you weren’t specifically searching for Company B – Google has showed you this as it is both similar and relevant to the original company that you were searching for.

What’s a Google Business Profile Search?

A search occurs when a search engine user has specifically ‘searched’ for your business. For example, if you type ‘Don’s Tacos’ into Google, then Google will show you the listing for this business. This will then register as one search in your Google Business Profile insights. We hope that clears things up, but if you’re still not sure – let us know in the comments.