10 Quick and Easy Ways to Promote Your Website
One of the most daunting parts of creating a website is trying to get traffic. As a busy busy owner, you need quick and easy solutions to promote your website and show your customers the value you offer – especially in this current market climate with rising costs and consumer confidence at an all-time low.
Here are ten quick, easy, and most importantly affordable ways to promote your website.
1. Focus on SEO
SEO (Search Engine Optimisation) is one of the most powerful skills anyone in the digital world can possess. Having good SEO on your website is the difference between ranking on page 1 on Google or ranking on page 103709230712.
The higher that your website ranks in Google, the easier it is for customers to find you.
2. Join Relevant Facebook Groups
Facebook has groups for almost every niche you could possibly think of.
Find a Facebook group for your website’s niche and let them know why they should visit your site with helpful tips, information or some questions for other group members to answer.
3. Engage With People On Twitter
Twitter is the perfect place to gain trust and develop user experience (UX) for your website. Respond to questions and ask for feedback from your followers for maximum exposure. Prospective website visitors will take note of your openness and be more likely to visit.
4. Take advantage of TikTok
TikTok is the marketing platform du jour for anyone under the age of 40. If your target audience is hanging out on TikTok, you need to get involved. There are loads of ways to get creative too, so miss out on the millions of daily active users.
5. Google Business Profile
Creating a website listing for a Google Business Profile will do wonders to improve your Organic, Maps and Local search engine rankings. Be sure to make sure it’s 100% complete with authentic information and ensure it stays that way for best results!
6. Update Your LinkedIn Profile
Having a professional platform to link your website to can help get specialist eyes on your site. Depending on what market you’re after, LinkedIn is great for more professional businesses who can establish trust and networking relationships.
7. Repurpose Your Existing Content for Pinterest and Instagram
As a business owner, you’re likely too busy to do things twice! Use the content and graphics from your site and post them on Pinterest and Instagram for extra traffic.
Bonus Tip: there are lots of social media collating platforms out there which make multi-channel posting a breeze, such as hootsuite!.
8. Guest Post On Other Website Blogs
Guest posting on blogs provides backlinks to your site that will improve your rankings in search engines and bring a wider audience to your website. It also builds your brand profile – so long as you are posting on other relevant website blogs!
9. Create A Free Resource To Build Your Email List
Everyone loves a freebie. Entice people to your site by offering a valuable freebie to download in exchange for signing up for your mailing list. This is a very simple but effective way to increase your database.
10. Start A Blog On Your Website
No matter what your website is about, there’s always space for a specialist blog. By writing regular blog posts, you increase the possibility of someone coming across your site.
Summing Up!
And there you have it! Next time getting more eyes on your website feels like a painful, expensive chore, follow the tips above and you’ll see incoming traffic in no time!
If you don’t have time to implement our tips, you can also contact DigitUX! We specialise in affordable SEO and digital marketing services for small businesses so that you can continue to focus on keeping those business wheels turning.
