Are you a small business owner wanting to improve your Google Maps ranking? Implementing some SEO for small businesses can help! Read on for our helpful tips on how you can optimise your Google Business Profile to improve your rankings and conversions.
Include Main Keywords in Your Google Maps Business Name
To rank better in Google Maps SEO, add relevant keywords to your GBP name. These keywords could include:
• Business name
• Location
• Products
• Services and offerings
It’s important you keep your GBP name the same as what’s listed on your website and other online resources, and that you don’t stuff your content with keywords. Google can even suspend your listing if there are differences between the names you use, or if you use too many ‘stuffed’ keywords.
Use Consistent and Accurate NAP Info
The Name, Address and Phone Number (NAP) used on your Google Maps listing should be accurate and available across all your online spaces. This will show Google you’re a trustworthy business, and you’ll end up being ranked higher. It’s also important to ensure service hours and opening times are accurate, as false information can lead to a negative experiences and bad reviews.
Get Reviews and Respond
As Google Maps gives businesses with positive reviews a higher ranking, and users taking reviews very seriously when deciding whether or not to do business with you, reviews are really important.
Positive reviews show your business is active and thriving. Why not reach out to valued or regular customers for a review? If you respond to reviews (good and bad), you’ll also show you care about your customers, which could encourage more reviews and a resolution of any negative issues.
Use Photos Consistently
Images matter when you’re trying to improve your ratings. They show your business is active, genuine and the recognition software used by Google can ensure your images are included in local and Google Maps searches, thus attracting more business.
Increase Your Business Potential With DigitUX
Stand out from the rest when you choose DigitUX. We’re passionate about small business SEO, and our affordable, specialised digital marketing and SEO services will help manage your Google Business Profile and local SEO services with fantastic results. Put your business in great hands. Contact us today on (07) 3535 0633.
