QR codes have revolutionised the way customers interact with businesses – big and small!
For example, a potential customer might notice an advertisement, or see your product or service and want to find out more. Rather than waiting to get home and forgetting completely to search for you online, they can scan your QR code there and then.
This means that when they’re ready, your website is loaded, and ready for them to find out more – hopefully then leading to a purchase or enquiry.
In this blog post, we’ll take a look at what a QR code is and why your small business should start using them right away.
A QR code is a type of barcode that is used to store information. It was created in Japan in 1994 by Masahiro Hara from the Denso Wave company. Since 1994, they’ve become popular all over the world.
This is because QR codes can be scanned with a smartphone or tablet so that the user can access the information that is stored within them, instantly.
They’re often used for marketing purposes, as they can contain links to websites, contact information or/and coupons.
QR codes use a distinctive pattern of black and white squares that can be read by a scanner. When scanned, the code will direct the user to a specific website or application.
The code can then be scanned from a distance, or even if it is turned upside down.
This makes them ideal for use in advertising and marketing materials as they can be easily reached by any customer within range.
QR codes use a distinctive pattern of black and white squares that can be read by a scanner. When scanned, the code will direct the user to a specific website or application.
The code can then be scanned from a distance, or even if it is turned upside down.
This makes them ideal for use in advertising and marketing materials as they can be easily reached by any customer within range.
QR codes use a distinctive pattern of black and white squares that can be read by a scanner. When scanned, the code will direct the user to a specific website or application.
The code can then be scanned from a distance, or even if it is turned upside down.
This makes them ideal for use in advertising and marketing materials as they can be easily reached by any customer within range.
QR codes can help boost brand awareness, sales, leads and more. Here are four reasons why you should start using them today:
1. QR codes are easy to create and can be included in a variety of digital marketing materials such as emails, websites and social media posts.
2. QR codes provide a quick and easy way for customers to access information about your business including products, services, hours of operation and contact information.
3. QR codes are a great way to boost website traffic as they make it super easy for customers to visit your website.
4. QR codes are an effective way to track customer engagement and learn more about who is interacting with your brand.
For more information on how your business can implement QR Code marketing or general digital marketing for your small business, contact DigitUX today.
