Twenty-Four Top Tips when Owning or Building a Website

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Whether you’re looking to build a website for your business for the very first time or revamp your existing site into something fresher and up to date – here are 24 tips you will definitely find useful.

1. Research other sites in your niche and get content ideas from them.
2. Buy an SSL certificate if your CMS (Content Management System) doesn’t include one already.
3. Set your domain and hosting subscriptions on auto-renew to avoid down-time
4. Choose a one-page website if you want to launch your site more quickly. You can always continue to build the inner pages in the background.
5. Include a high-contrast button on the top right of your navigation bar with your CTA (call to action) i.e., ‘contact us’
6. Make good use of white space to keep your site as simple and easy-to-read as possible.
7. Double-check that your website is mobile responsive by accessing it from your own mobile device. While most website builders and CMS systems do a pretty good job at making websites responsive, it always pays to double-check!
8. Access your site from different browsers (Safari, Chrome, Opera, Microsoft Edge) to see how the elements render depending on the browser.
9. Include high-contrast buttons throughout the page that allow visitors to get in contact with you.
10. Ensure your navigation bar shows upon all pages.
11. Check your site architecture to make sure that your page hierarchy makes sense. UX (user experience) is of critical importance!
12. Create sub-menus for your navigation items to effectively group your subtopics and enhance UX.
13. Create an XML sitemap for search engine crawlers to find and index your site.
14. Submit your completed website to Google Search Console for faster indexing
15. Install a free analytics tool, such as Google Analytics,to see gain insight into important data, such as web traffic numbers and where your users are coming from
16. Use internal linking so that search engines understand how your web pages are related to each other.
17. Use keyword-rich anchor text when linking to internal pages.
18. Compress all images to enhance site performance and improve site speed
19. Publish and maintain a blog. Event 1 post per month can help crucially with SEO.
20. Use a grammar-checker such as Grammarly to ensure your copy is error-free.
21. Avoid duplicate content— even one paragraph can be enough to hurt the credibility of your page.
22. Create a backup of your site whenever you make major changes.
23. Ensure you’re using static URLs which are short and user-friendly.
24. Add breadcrumbs to your website to clarify your site structure.

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