What is Responsive Web Design?
Responsive web design (also known as mobile friendly web design), is when a website’s pages are optimised for all devices. This basically means that no matter if you’re viewing a website on a desktop at home, your android mobile device, your friend’s iPhone or even your tablet computer – all pages will be reformatted so they can be viewed for optimum across all screen sizes.
[/kc_column_text][/kc_column][/kc_row][kc_row _id="53184"][kc_column _id="414946"][kc_row_inner _id="274945"][kc_column_inner width="2/3" _id="821363"][kc_column_text _id="812614"]Why is Responsive Web Design Important?
Responsive web design is very important as it allows every single one of your website visitors to have a positive user experience (UX)and makes it easier for the user to interact with your website.
The easier it is for a user to interact with a website, then the more likely you are to obtain a lead or customer as a result of their positive UX.
[/kc_column_text][/kc_column_inner][kc_column_inner width="1/3" _id="968547"][kc_single_image image="14506" img_size="full" _id="958205" image_source="media_library"][/kc_column_inner][/kc_row_inner][kc_row_inner _id="251079"][kc_column_inner width="2/3" _id="919192"][kc_column_text _id="519802"]How does Responsive Web Design Work?
Responsive web design works by automatically resizing elements of a web page so that they can be viewed optimally on all devices.
To do this, breakpoints are setup to define the boundaries between device sizes, typically desktop, mobile and tablets.
It’s also important to ensure different elements are optimised for different devices. For example, a ‘Contact Us’ button on the desktop version of your website that leads to your Contact Us page is great, but on mobile, you should consider optimising the same button to include a telephone number and link. This makes it as simple as possible for a user to get in contact with you, no matter which device they are using.
[/kc_column_text][/kc_column_inner][kc_column_inner width="1/3" _id="468804"][kc_single_image image="14507" img_size="full" _id="297029" image_source="media_library"][/kc_column_inner][/kc_row_inner][kc_column_text _id="824293"]Sizing is also of high importance with responsive web design, as it can mean the difference between an interaction or a complete miss from the website user.
For instance, when a user is viewing your site on mobile, it doesn’t make sense to have small, hard to read fonts and buttons that are too small for fingers to click on. Instead, your font should be easy to read – Google recommends a font size of at least 16px, and buttons should be easy for all fingers to click on.
[/kc_column_text][/kc_column][/kc_row][kc_row _id="591542"][kc_column _id="584402"][kc_column_text _id="91902"]How do I Know if my Website’s Responsive Design Works?
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Simple. Just take a look. Grab your phone, sit on your desktop and have a play.
There’s also a ton of responsive design testing tools that you can also use to help with this. These are great, because they allow you to test across a range of devices and device types.
Or, just have your website designed by a professional web designer and let them do all the hard work for you!
[/kc_column_text][kc_column_text _id="298884"]Do I Need to Design a Mobile Version of my Website?
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No. Having one fully responsive website that caters to all user devices means that you don't have to worry about multiple websites to manage for different devices.
What's great about mobile responsive design, is that you can still make tweaks or refinements to your content or elements between for each device so that you can create more effective user experiences to increase conversions.
Plus, there’s no need to worry about duplicate content issues which can negatively affect your on-page SEO.
[/kc_column_text][/kc_column_inner][kc_column_inner width="1/3" _id="562985"][kc_single_image image="14508" img_size="full" _id="255458" image_source="media_library"][/kc_column_inner][/kc_row_inner][/kc_column][/kc_row][kc_row _id="980268"][kc_column _id="867453"][kc_column_text _id="724950"]What’s Next?
If this is all a little confusing to you (and it likely is when you're just learning about responsive design), then talk to us.
DigitUX offers professional web design services that are affordable and maximise your UX for online growth.
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