SEO has become common practice, but that doesn’t mean that it’s easy to understand or fulfill. In fact, even the basics can be overlooked. Never fear, we’re here to answer the questions that you were too afraid to ask.
1. What is SEO?
SEO or search engine optimisation is a long-term marketing strategy that helps your website become more visible in the organic (non-paid) search engine results pages, such as Google, so that people who are looking for your brand, product or service can more easily find you.
Read more about SEO on our SEO page.
2. What's the Difference Between Organic Results and Paid Results?
Organic results are non-paid listings in a search engine and are derived by an algorithm. The positions of Organic listings are earned and can be enhanced by implementing a quality SEO Campaign.
Paid results are found at the top of the search engine results pages and can only list websites who have paid to appear there. Generally speaking, paid results are less relevant than Organic listings, as they have been influenced by more so by their monetary spend as opposed to relevant on-page content.
3. Can I Do My Own SEO?
The short answer is yes, just as you can likely do your own taxes, plumbing or medical diagnosis. However, hiring a professional to carry out these types of services will likely result is better results. SEO Specialists live and breathe SEO and also have the right tools, experience and knowledge to ensure you are targeting the best keyphrases for your business and business goals, as well as carrying out strong on-page SEO, content strategy, technical SEO, algorithm updates, high quality link building Campaign.
So long as you
hire a reputable professional, then SEO is best left to the experts.
4. What’s the Difference Between Internal Links and Inbound Links?
While both types of links should be a factor in your SEO Strategy, they are vastly different. Internal links are links on a web page that link to another one of your web pages, while Inbound links are links to your website that originate from another website
5. What Is the Difference Between Crawling Content and Indexing Content?
When search engines look through all of the content on your website, they are crawling your site. To give this content order and priority in the search engine results pages, search engines index the content.
It’s exactly the same as a library, where all of the content within a book is categorised into sections so that it is easier for a person to find what they are looking for.
6. How Can I See Which of My Web Pages Have Been Indexed?
It’s actually very simple. Just open your web browser and type in the below (replacing website with your domain name):
site:www.website.com.au
7. What Is A Sitemap?
A sitemap is a file that belongs to your website, that lists all of the pages within your website so that it can be quickly referenced and indexed by search engines. Your sitemap should be an .xml file and you can generally view your website’s sitemap by using the below link (replacing website with your domain name):
https://website.com.au/sitemap.xml
8. What is robots.txt?
This is a page that gives search engines information about the pages a website wants indexed or crawled. You can find this page by going to the below link (replacing website with your domain name):
https://website.com.au/robots.txt.
