We all hear that it's big business to get online and that there are so many companies reaping the benefits of doing so. However, the real question is why? With these 10 digital marketing statistics, your mind will blown by the significance and we're just scratching the surface - So take note and then take action!
[Source: Lightspeed Research]. This is a huge percentage that your business should not miss out on. Make sure you optimise all blog posts, tweets, your website for mobile devices.
[Source: kapost]. Marketing automation might sound like a big leap for your business but it will pay off exponentially for your business. Talking to specific segments of your market or client base without lifting a finger - now that's worth looking into!
[Source: YouTube]. Video doesn't have to be complicated. Get started just once a month with a new video upload and realise how easy it is to capitalise on the billions of viewers out there. Quick Tip: Keep your videos to around the 2 minute mark as attention spans are short.
[Source: Accenture]. Whether it's an in-store mobile purchase or a desktop purchase in the convenience of your own home, this segment is only growing so check out some great and easy ways to be a part of the trend.
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[Source: eDigitalResearch]. The smartphone is so convenient to use no matter where you are. Make sure your online shop or website is fully optimised so that you can cash in on mobile shoppers. Not sure how to check your if your site is responsive - ask us!
[Source: kapost] Get moving on more targeted marketing, even with just a simple 'to' name instead of just 'hi there'. Personalisation makes a customer feel valued and it's big business.
[Source: Ipsos]. Word of mouth has always been one of the best ways to increase business and Facebook is great at doing just that. Run a few ad campaigns and get your business out there.
[Source: Social Media B2B]. This is a serious statistic and if that's not enough to convince you, check out our previous blog post 'Why Blog?'. Get started today with industry topics, buzzwords and facts or ask DigitUX about our content marketing services.
[Source: Litmus]. Email is still a very personalised and direct way to reach your end user. If you are worried that people don't read emails anymore then think again and start sending!
[eMarketer]. That's almost half of the world's population online in 2015. Make sure you're capitalising on all that the web has to offer to promote your business, otherwise someone else will!