10 Digital Marketing Statistics You Won’t Believe

10 Digital Marketing Statistics You Won’t Believe
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We all hear that it's big business to get online and that there are so many companies reaping the benefits of doing so. However, the real question is why? With these 10 digital marketing statistics, your mind will blown by the significance and we're just scratching the surface - So take note and then take action!


1.

73% of smartphone owners access social networks via apps at least once a day

[Source: Lightspeed Research]. This is a huge percentage that your business should not miss out on. Make sure you optimise all blog posts, tweets, your website for mobile devices.


2.

75% of marketers who have invested in marketing automation say that investing in processes and content leads to greater success

[Source: kapost]. Marketing automation might sound like a big leap for your business but it will pay off exponentially for your business. Talking to specific segments of your market or client base without lifting a finger - now that's worth looking into!


3.

YouTube users watch more than 3 billion hours of video per month

[Source: YouTube]. Video doesn't have to be complicated. Get started just once a month with a new video upload and realise how easy it is to capitalise on the billions of viewers out there. Quick Tip: Keep your videos to around the 2 minute mark as attention spans are short.


4.

46% of consumers plan to purchase more online in the future

[Source: Accenture]. Whether it's an in-store mobile purchase or a desktop purchase in the convenience of your own home, this segment is only growing so check out some great and easy ways to be a part of the trend.
Check out DigitUX's affordable e-commerce web design solutions that will see you cashing in, in no time!


5.

64% of smartphone owners are using their mobile devices to shop online

[Source: eDigitalResearch]. The smartphone is so convenient to use no matter where you are. Make sure your online shop or website is fully optimised so that you can cash in on mobile shoppers. Not sure how to check your if your site is responsive - ask us!


6.

Personalised emails increase transaction and revenue rates by 6 times. They also deliver 29% higher unique open rates and 41% higher unique click-through rates

[Source: kapost] Get moving on more targeted marketing, even with just a simple 'to' name instead of just 'hi there'. Personalisation makes a customer feel valued and it's big business.


7.

20% of Facebook users have purchased something because of ads or comments they saw there

[Source: Ipsos]. Word of mouth has always been one of the best ways to increase business and Facebook is great at doing just that. Run a few ad campaigns and get your business out there.


8.

B2B companies that blog generate 67% more leads per month than those who don’t

[Source: Social Media B2B]. This is a serious statistic and if that's not enough to convince you, check out our previous blog post 'Why Blog?'. Get started today with industry topics, buzzwords and facts or ask DigitUX about our content marketing services.


9.

Email opens on smartphones and tablets have increased 80% over the last six months

[Source: Litmus]. Email is still a very personalised and direct way to reach your end user. If you are worried that people don't read emails anymore then think again and start sending!


10.

More consumer eyeballs are moving online. The number of Internet users worldwide will surpass 3 billion in 2015

[eMarketer]. That's almost half of the world's population online in 2015. Make sure you're capitalising on all that the web has to offer to promote your business, otherwise someone else will!


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